Reading the Internet Queen Report: It's wise to adapt to the habits of the user

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Mary Mitchell, who has the reputation of the Internet queen, released the 3721.html ">2014 annual Internet Trend Report" at the American Code Conference today, and the Chinese people have focused on the two points of concern: the rapid development of mobile, the fast rise of China. Enron try to read from the user's habit point of view, after all, users have the world.

The era of user autonomy has been enhanced and the time to fool users is over

The sharing of pictures and videos in communications soared, can upload, find, can share real time data growth quickly, only the picture daily upload and share volume has reached 1.8 billion, and before this, 2013 daily upload and share volume of about 1.2 billion, 2012 is only more than 300 million Zhang figures, Enough to prove that the Internet in the past two years of high-speed intrusion into people's lives, the open culture of the Internet to promote a growing awareness of the public, and the American drama on the internet is more or less the popularity of the Chinese People's world view.

When the user's sense of achievement is constantly rising requirements, the purpose of Internet services in the public if not keep up with the situation, the future to face the absolute is not an opponent overtaking, repression of the problem, the first to drink is the user.

Increased user interaction requirements: Short and interesting information is most appropriate

2/3 of the digital common content is created by the consumer, consumption, where the user's main active site is the sharing of video, social media and pictures, and users are increasingly inclined to watch TV on the devices and times they want, while consumers watch TV and use mobile devices to browse the Web or shop. Another trend for consumers is to get more content in less time, and the content of short videos, social media, pictures and so on have a very strong sharing and interactive direction to meet the needs of users.

In the sharing and interactive information, the short and interesting information itself has the advantage of easy user acceptance, easy to spread, so short video, excellent advertising film is the industry needs to carefully weigh the development direction.

In addition, the 2014 smartphone is the most viewed screen, the user 22% of video is a word mobile device viewing, accounting for more than a year has doubled, and China has a ratio of up to 80% of the 500 million mobile internet users, the industry needs to weigh their own.

Looking ahead requires constant vigilance.

The biggest advantage of the Internet over tradition is data, users of the use of habits and trends, interests, etc. often at a glance, but the development of large data is obviously unsatisfactory, mining and analysis of data awareness has arisen in the Internet and rapid growth, but according to the survey, in 34% of valuable digital data, only 7% are labeled collation, 1% are analyzed,

Another two points to focus on are: beautiful new user interface to help make the data more usable, more practical; In the growing number of Web site security issues, 2014 up to 95% of the site security vulnerabilities, and mobile platform growth, but also gave birth to the rapid development of network attacks.

Author: A5 Enron Source: A5 webmaster NET, reprint please specify the source!