Reading traffic: No car, no driver, easy access to the vehicle. Improve operational efficiency with data

Out of traffic jams, taxis can't hit ... Often go out these troubles will haunt us, intelligent transportation is not only a kind of imagination, but everyone needs to enjoy. The car on the road, People walk in the street, unconsciously they have become intelligent traffic in the big data, "the bell still need to fasten the bell person", intelligent transportation needs large data to give the answer.

This issue of "reading" focuses on the transport industry, showing the presence of large data in intelligent transportation. To this end, CNET interviewed easy to use car brand director Hu Juare, easy to use the car without a driver, not a car, rely on is easy to their own intelligent traffic engine effective operation of the vehicle scheduling.

Easy to use car as a car sharing internet booking car service platform, is the first professional to provide a car rental services in China E-commerce site. Easy to set up more than three years, has accumulated millions of users, including individual users and enterprise users, more than tens of thousands of vehicles resources, covering Beijing, on, wide, deep in the country's 24 major cities. The accumulation of data will not only show who the users are, where they are, why they use our products, but also how they can help ease the user experience.

In the absence of a car, without a driver, easy to use the car is how to effectively dispatch the operation of the vehicle?

Hu Juare Introduction, easy to build their own web site, with the driver and user Terminal two apps, as well as YMS (easy to use car intelligent traffic engine) will all effective operating vehicles for an effective scheduling.

Long-term down, easy to use the car accumulation of data, you can clearly see, where users, users easily to do what.

Take easy to use car one day vehicle heatmap, for example, the Red high-frequency car area is the user often access location, this is the target users the most intensive place. Easy to use the promotion of vehicles to cover these places, will allow more target users to see the conversion rate of the target users will naturally be high.

With the accumulation of these data, easy to use the car in the product end according to user requirements of the division of exclusive products, for example, in terms of travel quality has a higher demand for the business vehicle service level, we will provide a higher rate of use of the shuttle machine services, convenient for daily travel time rental products, as well as users in real-time travel by "on-call" car service , personalized customized route service; In the public travel level, the layout of the entrance level of the taxi booking service, that is, the company just on the line of the latest taxi software "Taxi", users in addition to conventional app products, but also through micro-letter direct booking taxi service, save the Download update app link, The user's access threshold to the minimum, which is easy to use car commercial layout under the important puzzle.

It is reported that "small taxi" online only one months, has been with more than 14,000 taxis and nearly 20,000 taxi drivers have established contact. This of course with easy to three years in the field of intelligent car industry experience is inseparable.

Hu Juare said, easy to provide a strong technical interface between the client and the driver end of the data analysis allocation, to achieve a rich source and client access, easy to three-year cumulative millions of users can be shared with a small taxi. Through the data mining, analysis, and then the product improvement and service optimization provides data support and guidance.

Easy to the vision is to build China's travel car service platform, related to the new car in various fields, including, business vehicles, taxis, the future accompanied by the development of the system will also involve personal peer-to-peer carpool, car sharing, and even community car hosting, taxi small secret of the on-line is easy to the whole strategic layout of the important part.

Easy to use the car hope that the future of the appointment car system can be more open, with the upgrade of consumer values, so that the entire platform to build a stronger independent initiative more secure.

(Responsible editor: The good of the Legacy)