Real bookstore to break the dilemma and seek self-help 24 hours bookstore will be unveiled

The popular book Company has been exploring "cultural survival"

Some completely disappear, some are struggling, some have come back ... Shanghai Physical Bookstore in the past two years experienced a variety of wind and rain, when the storm is unpredictable. It is gratifying that, along with the "support policy" of the introduction, as the object of the entity bookstore is not to sit still, but began to actively seek self-help-the reporter learned that Shanghai's first 24-hour bookstore, the transformation of the popular book will appear in the next Wednesday Fuzhou Road.

"Competition" 24-hour business response to "army"

There are "old powerhouse" Shanghai bookstore, there are "high-end brand" ancient books bookstore, art book workshop, Foreign Language bookstore ... Old Shanghai people know the "four Road" Fuzhou Road, became a legendary cultural street. 2005 Thinking Le Bookstore after the break of the capital chain, to Jiangsu Private book industry as the background of the public bookstore, the layout of the store is still used to consider Lok old. In this "bookstore army" bristling pattern, coincided with the "7-year Itch" of the public bookstore has already had the old state, the original two-story pattern gradually for the food store, education and training institutions "territory", the actual sale of the book area shrinking.

Last month, 16th, Fuzhou Road Public book Company began to update the renovation project, the door locked once let Shanghai fans mistakenly thought another "Close the door tragedy" occurred. In fact, the newly-dressed VW book company will make its debut in the next Wednesday with a new title, the 24-hour bookstore, which will expand from the last 12 hours to 24 hours.

As its "culture does not close" the propaganda language, industry personage analysis, popular book Company This time to "model workers" posture appeared, it is in order to deal with the real bookstore compared to the biggest disadvantage of the online bookstores-the limited service time, super long business hours also make it better for the reader service, more in the strong-packed Fuzhou Road, playing their own "misplaced competition card ”。

"Weight" the old Shanghai characteristics + professional selection of the book Division

Of course, "Phoenix Nirvana" of the popular book company, winning weights is not just "business hours" this piece. It also includes the arrangement of the shop facilities and the adjustment of the business items. The head of the popular book company told reporters that the Fuzhou Road public bookstore renovation cost million yuan, the most important thing is to highlight the local characteristics of Shanghai, in the decoration style of stone library door elements, so that readers feel the region to give bookstores unique. The whole shop provides free wireless internet access, door-to-door and other characteristics of services, but also increased coffee bar, entrepreneurial product area, to increase their ability to meet the Shanghai white-collar culture experience content. Increase the frequency of cultural activities and the presence of the author, will be popular book after the reopening of the development direction, "some books and cultural salon will be held in the evening, to facilitate office workers to participate in the reader to create a good atmosphere for reading." ”

In addition, the "gimmick" of "professional selection" will also be on the menu to provide readers with reading guidance services. In the past, there were only salespersons in traditional bookstores. They specialize in selling books, but they have no interest in books. What the ' Select Master ' does is to provide reading advice and plan for reading according to readers ' reading preferences. He must be a trained and very large reading professional, must be in his bookstore tens of thousands of varieties of books are clear to the heart, must have the ability to tailor the reading plan for the reader. "As a career-selector," says Wu, "the ' book selector ' is not a shopping guide." The shopping guide is the salesperson to do, is generally according to the reader to provide the title, quickly found that book. And what the ' book-maker ' does is give them advice on reading according to the reader's reading preferences. ”

"The Future" advocates the traditional habit of candle night reading

The name of the 24-hour bookstore is ringing, but also not unprecedented, in fact, in 2003, Shanghai has appeared a "24-hour service" bookstore-thinking of Le Bookstore Pudong, at that time, this new phenomenon has aroused the media's great concern, unfortunately, the bookstore in the opening of 1.5, Forced to close the door because of a huge loss, the 24-hour bookstore, which has been tried nationwide, has ended in closure.

In this lesson, Fuzhou Road, the public book will expand the business hours for all day, such a transformation of the way people can not help but worry, but also let planners a bit more thinking: how many people will walk into the bookstore at night, how will the bookstore attract readers? The head of the Volkswagen Bookstore told reporters with optimism: " We had planned to make a midnight bookstore on Fuzhou Road, which lasted until one o'clock in the morning, but after various surveys and analyses, it was decided to make a 24-hour overnight bookstore. Now, in Shanghai more and more white-collar youth work, entertainment late into the night has become the normal, busy and hard to take time to go into the bookstore, quiet down to pick a book of their favorite, and therefore slowly diluted in the bookstore to buy books. This, in turn, provides the soil for the survival of the 24-hour bookstore, let busy commuters have time to go into the noisy retreat of the bookstore, in a quiet environment to choose a book suitable for their own, do not have to rush the time, do not have to cope with congestion and queuing, perhaps one day, this will become office workers to buy books of prime time. ”

In addition, Fuzhou Road, the public bookstore in the business model, try to play "Time Difference Card": Day 12 hours focus on routine operation, the evening 12 hours of focus on various cultural activities, such as the launch of late-night companion. "Although there may not be a lot of people reading books at night, the main purpose of the 24-hour business is not to make a profit, but to export the culture and promote the traditional habit of candle night reading." ”