Real business experience talking about the management of grass-roots groups

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Since its inception, the local regiment, like many grassroots groups, experienced excitement, disappointment, surprise, return to the rational of the rise and fall of the psychological process, the beginning of the regiment, and friends have set up a hundred League Alliance, very honored and the first to do the grassroots group station to share the process of the group, but also envy those who understand the technology of the grassroots, at least in the site traffic To do the technical level has always maintained a competitive advantage, of course, it is more to see the original to do the roots of the grassroots are now discouraged, completely lost the original enthusiasm. Want to time is also fast, because the technical reasons local group failed to catch the "head of the upsurge" first wave, really set up a regiment but one months, but, this one months very fortunate to know the group webmaster Wang Qiwen, and several merchants such as: Beijing Learning Wisdom Education technology company Tong Xudong. To tell the truth, the site technology has been a layman, but compared to their past has done real business experience, experience the difficulties of keeping shop, so very optimistic and little brother Liu has always insisted that the local group to do it!

In the face of Tencent, NetEase, Sina These internet giants, as well as the U.S. regiment, handle and other team sites in the strong pressure of public opinion, a lot of grass-roots leaders feel the future is slim, remember a businessman in the "I was the head group" in response to this phenomenon said: "There is demand there Today, in the Hundred single group buying navigation stationmaster Group listens to the grassroots to initiate the Alliance topic, not only regrets many, the following on the real business experience to talk about the management of the grassroots group:

First, the grass-roots group to establish a head team is the only way out

First of all, for no time line operation, the grassroots webmaster alone, do the services of the cumbersome organization of the negotiations is not realistic, more grassroots are operating product group buy, and product categories in addition to the price advantage, is to ensure that the source and product quality problems, most of the grassroots or is in Taobao contact, Or passively accept the door to the merchant, a large number of cosmetic fake complaints, as well as out of stock refund complaints are now available online, local groups and groups in the source of cooperation in the supply of business to sit down to the situation, in order to maintain the credibility of the site, loss of money shipments, fortunately, the regiment alone, the losses can withstand, Later we use the Webmaster Area Advantage, gathers in Shenzhen, the local regiment in Beijing, the line looks for the source, in adds Alipay's goods to pay the guarantee transaction, avoids many risks. This shows that if the distribution of grass roots in all parts of the country can unite themselves in the local search for resources, holding a group bargain, I believe that one is to avoid product quality risk, the second is the price of factory outlets, the price is significantly lower than Taobao price! and grassroots this line under the distribution of regional advantages just over those so-called giants, after all, E-commerce, The product has the most say!

Second, we must understand what the business needs

"A regiment every day", for the impact of the large group station can indeed achieve the greatest publicity effect, however, after the lively, major stations on the relentless abandon the idea of the business, I think for commercial resources, it is a waste! People who have done traditional business know that businesses can not sell at a loss, at best no profit change yell! Most of the goods do not have the highest negotiating state of the group, when the merchant understand the value of this model, in order to business site traffic, product visibility, in addition to the site and the same as the merchant station to do the position of the website traffic----price stimulation eyeball, based on this common ground, I think, the most want of business is: "Promotion, Promotional promotions, repeated promotions!!! " The front road cut down the price, small station do is just continue to regiment, grass-roots alliance each have their own customer base, holding groups to do a single, alternate delivery, more suitable for the needs of businesses, and relatively speaking, and grassroots negotiations of course simple, smooth, and businesses to establish a good cooperative relationship, will also be the support of businesses, For example, local groups and Beijing Learning Wisdom Education technology company's potential training courses, sincere cooperation process also won the company's new promotional projects!

Third, the accurate positioning of their own

At the beginning of the grass roots, see some success stories most ambitious, although the Internet can create a miracle place, but do E-commerce is a very cruel thing, you do not see, Taobao a Granville, thousands of Taobao shop wringing, blocking the door demonstrations, unless you have a strong sales force, Otherwise, the competitive core is the manufacturers and manufacturers of the strength of competition, in here to advise those only technology and no funds and operating experience of the grassroots accurate positioning for their own, do a good job of every single sales, do not dream of occupation of the national market! Serious person, down-to-earth work, adhere to the operation, Buy this model will give you a very rich experience in business, and experience and wealth is the twin brother, as long as the persistence must succeed!

To sum up, a positive attitude (accurate positioning themselves), the right method (grass-roots Union), the unswerving goal (and the business of winning the position) in addition to your executive power, I believe there is no opening of the oil Salt shop, adhere to the last is the strong! A moment of emotion, handy and write, only Iven, the author contact: Baidu Search: Local group Thank you, look forward to like-minded friends and common development.