Real case: Did not do a good job site planning caused by the pain

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If you want to do a long-term site, it must be strategically important to the planning of the site, once the direction is not to make major changes, but also to do a good job on the site, such as the record. Because the constant changes will only time and again hurt the site, so that the efforts of the site managers again and again. Here to the author's own business site to tell you, do a good job of the importance of Web site planning.

Pain A: The replacement of domain names caused by total waste

November 14, 2011 night, the company's leaders directly to the site domain name from "www" to "BBS", and did not do a good job in time domain name change. The direct result is that the original domain name is included in the total waste. Included is the basis of website promotion, not included, is equal to no traffic. In the past, the average website has 500 independent IP each day, after changing the domain name, the independent IP becomes about 100. Replacing a domain name is tantamount to starting a new website promotion.

Site not included

Leadership of the sudden decision let us helpless, what we webmaster can do is to recover as soon as possible included. Baidu's requirements for the site is very strict, according to the author of Baidu's understanding, the site after changing the domain name and everyone's practice is similar:

1, put a positive mentality. Past the site has been achieved in the past, to embrace the new site to promote the mentality to treat the replacement domain name.

2, increase original strength. Baidu is very like the original, especially high-quality original, so that Baidu can again believe that our site, this original strength at least to maintain one months.

3. Outside the chain construction. The new domain name does not include, do not have friends chain, in order to restore keyword ranking, should continue to anchor the construction of the text every day, slowly increase friend chain.

Pain Two: Forum two degrees due to record the problem caused by two Web site was sealed

After six months of efforts, the Forum flow up, the daily average IP also reached about 1000, the user experience is also very good results. Just when we think the forum into normal operation, the forum is not open, the reason is not record.

Starting May 26 This June 7, because of the filing issue, the forum could not be opened. The original record of the issue can be resolved one weeks, but due to the attitude and ability of service providers, the site has spent 13 days to solve the problem. In these 13 days, the user is seriously lost, and then the daily average IP is about 100. After this, I understand the importance of choosing a good service provider. June 8 and June 9 These two days, Baidu search also no results, in our thought was K, June 10, the forum resumed, but also continued in the first page of Baidu. May be the results of the early operation of the relevant, this period, the site did not suffer much impact, weight, PR, included and outside the chain are not much change.

The issue of filing was resolved

When we think this time the site will not be a big problem, you can rest easy, the June 14 site is also implicated in the issue of filing. The reason is that our company has an old site before the record, this site and our current site is placed on the same server. Casually record the problem was solved on June 15, but caused the problem is serious, Baidu may not trust the site, because the site of a spate of big situation, the site was sealed again. This thing again tell us: careful choice of service providers, the ability of the service provider directly related to the site's operating results.

Website Baidu Traffic is 0

Now, Baidu weight from 2 direct down to 0, Baidu traffic is 0, fortunately in Google everything is still normal. Since it has happened, we can do is the same as the replacement domain name, with a new mentality to treat this is new is the old website.

Of course, a lot of webmaster will not appear my site this situation, but a lot of webmaster, especially the new webmaster do not for their own site to do a long-term planning, there is a step to see the idea. At the beginning of the site for the website to do a detailed planning, including site positioning, service providers and so on, only a high degree of attention to the site planning, the site can be sustained rapid development, otherwise it will return to the original point.

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