Real case four tips to teach you 0 venture

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A lot of people do not venture, the reason is mainly afraid of risk, fear of failure! Okay, so today I'm going to share with you a real case that I've been coaching in the early years to see how to launch 0 venture Ventures.

For example, in 2000, one of my junior high school students told me: they have a wooden factory in town, the production of wooden barrels and foot business is good, is very popular. He also wanted to open a factory, so consult my opinion;

I said: "You see now sell wood foot market also a lot of, if you follow the wind to open the factory, there is no relevant experience, do not understand the management and technology, how to compete?" He's stupid.

First recruit, concerned:

I said if you really want to do this, then go to that factory to work, concerned, secretly learning, whether it is raw materials or quality control, whether it is the product process or channel promotion, are seriously learning; a year to talk, the natural answers, to avoid entrepreneurship after their own detours.

The second recruit, stealthily:

A year later my friend told me: "Wood foot procurement links, production technology and sales process are very familiar with the basic, I can open the factory now?"

I asked: "Someone else's factory has occupied a certain market share, have a certain customer groups, and you start from scratch, what advantages and competition?"

He again Leng: "Then what do you say?"

I helped him to analyze: "Now this era began to popular health and health care, people gradually pay attention to hand and foot massage, have you ever thought of the combination of wood foot and motor?" Wood foot general more than 10 yuan, motor general also more than 10 yuan, design, see how to combine, make into electric massage foot, both environmental protection and health, every family can use, Isn't it better? "

He immediately took a light: "This idea is very new, then I will do!" After two months, the sample is out, the appearance is ugly, but the function is also good, really can edge wash foot massage. So he said to me, "can I start the factory now?" I said no hurry, there is another step to be done.

The third recruit, simulation test:

Take your foot more to the neighbors walk, let everyone use, users feel comfortable is the hard truth! As a result, we really feel good, before the target price of 128 yuan can also be accepted. Finally, the boy was so happy that he felt he had to arm himself.

I said, "Wait!" Spending money is too low!

He asked, "What do you want to borrow chicken eggs, empty gloves wolf?"

Four strokes, borrow chicken eggs:

I said to him: "Take your product quickly apply for utility model patent", he was anxious: "That this factory still open ah?" I advised him to "be impatient for hot tofu!" If you have a patent, you have an exchange of resources. ”

About 1.5, the patent notice down, he took the run to my company: "Boss, a piece of paper what use AH?" I patted him on the shoulder: "You take this piece of paper to look for the previous Wood products factory, there is this new thing, you see if they want to cooperate with you?" After all the results were guessed, I stopped talking nonsense.

After more than 10 years of experience in shopping malls, this guy has already become health care in the home industry, the second, a few billion, of course, the original wood products factory has become a branch of his plant; Recently, we met at a home trade fair, he asked me: Old Chen, you gave me the planning of the son is quite absolutely, interlocking, But one thing I still do not want to understand: since you can apply for a patent and others to talk about cooperation, then why do I go to work to study?

I ask: "Do not study, how do you have creative inspiration?" How to master the details of the process? Everything is insiders, only this is what you say is interlocking, everyone laughs!

Yes, some friends may spit: You also instruct others to start a business, how are you? What I want to say is: The mentality decides success or failure, the idea decides the way out, the more the mind spends on the negative spit the cock silk, can never become tyrants, because in this kind of person's heart forever only "spit trough", but never thought of "Swallow trough"!

Finally, I will be responsible for the said: Entrepreneurship on the road, not a little risk is not, the world does not exist 0 of the risk of entrepreneurship, we can only through in-depth planning, perfect preparation, to pay, to minimize the risk.

Author: Chen Yunpo, founder and CEO of VC mobile Phone Exchange Platform (WWW.CMK.SO), angel investor, consultant tutor of Guangzhou University students ' pioneering alliance, welcome to provide more suggestions and feedback for authors through Sina Weibo @ Dream