Real estate Electric dealers adopt policy "edge" to collect deposit

Absrtact: The rapid rise of real estate electric dealers, in the change of the industry's traditional marketing model, but also attracted the question sound. According to the Chinese Business Report, Xi ' an real estate received a customer sincerity gold, but when the buyer found property rights problems, intend to refund, but the defendant

The rapid rise of real estate electric dealers, while changing the industry's traditional marketing model, but also attracted the question sound.

According to the "Chinese business newspaper" reported that a real estate in Xian received the customer sincerity gold, but when the buyer found property rights problems, intend to refund, but was informed that the staff members of the collection is in cooperation with the property company employees, has been rolled out of the disappeared.

All along, commercial housing transactions due to the high price, complex process and other characteristics, the transaction process are subject to strict policy supervision. But the real estate electric business as a new thing, but always free in the policy supervision, in order to purchase concessions for buyers in advance to charge in good faith, but also the real estate to use the policy "edge" of the practice of collecting deposits.

Recently, a number of people in the industry to the "Daily economic news" Reporter said, with the first introduction of Suzhou to standardize the real estate electricity business policy, the brutal growth of real estate electricity will be included in policy supervision.

To receive good faith through electronic business

"The reason for the rapid development of real estate electricity is due to the good faith gold policy," said Zhengnan, a marketing manager for a listed company in South China, to the daily economic news reporter.

Zhengnan said that before 2010, developers will often launch "internal subscription" before the opening, to "membership card" and other ways to buy buyers in good faith, on the one hand, this is a screening of effective customer approach, to test the market and achieve effective storage; On the other hand, the trader can decide the number and price of the Open house To form a situation of short supply.

However, as a result of these practices frequently triggered the "sit down", "no refund of the deposit" such customer disputes, the government in 2010 began to introduce policies, expressly prohibit developers in the acquisition of pre-sale license to subscribe, book, issue VIP cards and other means to the buyer to collect or disguised deposit, sincerity gold.

"Wait until the pre-sale license down, the real estate will be on sale soon, developers simply do not have enough time to carry out the market and the tenants, the rise of the estate electric business is just the developers to take a detour to collect the gold in good faith new approach. "Zhengnan said, including home purchase coupons, vouchers, such as purchase concessions, in fact, is a disguised charge of sincerity, but money is not directly to developers, but offset marketing costs." Because the real estate electricity dealer can assist the developer to realize in advance the pre-sale card, as well as the market decision follow-up marketing strategy, therefore receives many developers ' affection.

Guangzhou, Secretary general of the Civil Law Committee of the Bar Association of Cheng, said to reporters, although the state expressly prohibits developers in obtaining pre-sale certificates before the payment of sincerity, booking and other fees, but for Third-party real estate electric operators still exist a legal vacuum, in the law of their concessions in the name of the practice of receiving a deposit is defined, So the success of the policy of the "edge of the ball."

Standardizing real estate electric business is the trend

Since SouFun set off the real estate electric business hot, not only attracted Sina and other large portals to join, including agencies, small sites also joined the ranks. SouFun Chairman Tianquan said: "Now is even cats began to do electricity business." ”

But in the savage growth of real estate, while the hidden trading risk is also beginning to be exposed, the XI ' an electric company staff to escape is only a warning, for the real estate electric dealers received huge sincerity gold how to make effective supervision, the policy is always in a vacuum.

A portal site real estate electric business manager to reporters that in many real estate electric business platform, search house and SINA le Habitat has established a better third-party supervision and payment system. Le habitat adopted the "E-letter" to achieve exclusive cooperation with UnionPay, through third-party payments to ensure the financial security of home buyers, developers can also be at any time to supervise the whereabouts of funds.

Some of the larger real estate portals will register a new company, through the opening of the public account to charge the good faith, and hard to require buyers to pay by card. Because this kind of website has the prestige to make the guarantee, the likelihood of the accident is not big.

However, in recent years, some new electric platform and small web site also began to join the real estate electric power, their lack of funds supervision, such as the XI ' an electric company accident is because the buyer is the direct payment of cash, so that staff opportunity, do not rule out this type of platform there are other risks potential risk.

In this respect, some cities began to quietly strengthen the supervision of real estate dealers, Suzhou on September 1 issued "on the further strengthening of commercial housing sales management notice", clearly require developers in the acquisition of commercial housing pre-sale license, not to charge the nature of any booking fees, may not entrust a third party to identify, issue membership cards, Network group purchase, such as deduction or preferential purchase of the way to organize group buying, become the first clear to the electricity dealers to participate in the property in advance to say "no" city.

Although the electric trader intervenes in the real estate sale is the general trend, but at present the market lacks the policy supervision to cause the cohabitation, the property owner's benefit and the fund all is difficult to obtain the effective safeguard, therefore the Government makes the regulation policy to standardize the real estate electric business development is the general trend ", Zhongyuan real Estate