Real Estate Electric quotient 99% listings Picture Department splicing, the charge pattern becomes the false information to wreak havoc the main reason

Just because the port charging mode was mediated boycott of the real estate, again because of the inability to guarantee the authenticity of its information is questioned. Yesterday, CCTV exposure SouFun, NET, 58 with the city, such as the distribution of online suppliers on the site of the availability of more false information, and even fraud information, in response to this, some of the real estate electric operators to respond to blunt is not a solution, but the industry pointed out that the real estate dealers by clicking the flow to obtain profits, that is, The higher the site revenue, the direct result of the fight against the false availability of power. "The fake listings on the site are screened out, at least affecting more than 50% of their income." ”

99% Listing Pictures Series splicing

Open SouFun, 58 with the city, net and other real estate portals, new houses, second-hand housing, rental room information flooded the Web page, but found that prices are far below the market price, even appear "30,000 yuan/set" situation.

"As long as someone calls, we say the house has been shot, but will keep the guests on the basis of similar listings." "An intermediary who does not want to be named, in order to improve the hit rate, they are more willing to soufun, 58 of the same city, such as large number of visits to the site to publish the listing information, in this process, the availability of information" slightly rigged "is common, such as the replacement of housing pictures, "There's a house on the Internet, but it's not the price, and it's not the photo," he said. The photos you read online, to tell the truth, 99% are all pieced together. ”

Charging mode becomes the main cause of false information

Face SouFun, net and 58 with the city was exposed to publish false listings, net CEO Yang Hao Chung to Beijing business newspaper reporter explained, "This is not the problem of net, this is the whole line to do real estate website, intermediary common problems, need to net and real estate intermediary to work together to solve." And for the media exposure of net, such as site photos 99% for patchwork, net market director Bai Rubing bluntly, "Do not know how this data came." SouFun and 58 said they declined to comment.

"Why these big portals or vertical portal sites dare not go to the real, dare not go to the false listings out of the real housing, this is their fee rules." "An intermediary structure in charge of blunt, because the real estate is based on brokers, brokerage companies issued by the amount of money to collect advertising fees, if the portal site and the traditional vertical website to take seriously, the request only real availability can be online, its advertising costs will be halved, or even more." This also can understand why net in the false information has been questioned yesterday did not start the relevant screening work, instead of throwing 200 million yuan for the "Housing festival" advertising and user subsidies to further consolidate and expand its share in the housing market.

Short-term Neinian change reality

That is why it is not easy to let these websites give up the profit model they rely on for a short time. 58 with the city of January on the line of personal certification housing, these houses are known to guarantee 100% manual verification, but the project 58 with the city rental channel director has said: "A huge cost." "" Certification of the listing will be a lot of time and labor costs, for these are in the development of a critical period of the site, a short period of time will not be fully committed to do. "Zhao Saijun analysis of international analysts, if you want to put an end to the false availability of the network, the most effective way is the government's supervision and clean-up," if the government is involved in the control, it must be a big shock to these sites.

Just before the regulators acted, consumers had already given their answer: a market survey of 3,000 consumers at Sina le Habitat showed that only 4.6% said they would believe in online listings, while the remainder expressed disbelief or incomplete belief that the authenticity of Internet listings was under suspicion, The credibility of these service-class websites is also facing challenges.