Real estate marketers uncover a small number of developers to push the cause

Morning newspaper reporter Zhou recently, there are engaged in real estate marketing people told the Morning Post reporter, "Shanghai 12" real estate regulation rules on the prohibition of reluctant, not completely eliminate the developer to lengthen the sales cycle to obtain high profits push the way.　　Post reporter statistics found that in the recent opening of the real estate, there are many developers have followed the "small number of batches" of the push, and every time the opening, house prices will be more. A piece of pre-sale certificate in the "Shanghai 12" Regulation rules, the project scale of more than 30,000 square meters of housing projects, batch application for pre-sale certificate of the area must not be less than 30,000 square meters, project size less than 30,000 square meters of projects, need to apply for pre-sale certificate. In an interview, the newspaper reporter found that most of the developers have complied with this provision.　　But in the actual sales stage, many developers will be a pre-sale license approved the availability of several times in the opening sales. The project of Jiading New Town, for example, opened in mid-October and launched more than 200 apartments. The sales staff of the project, the reason only opened more than 200 sets, because other housing has not reached the sales standards.　　But the morning paper reporter from the online real estate, the project in mid-October to obtain pre-sale certificate of housing close to 700 sets. Another project in the Jiading Bridge also has such problems. The project added 2 listings in mid-October, with a total of 48 sets, about one months from the opening of August.　　Online real estate shows that the project since the end of August to obtain more than 300 sets of housing availability of the pre-sale card, has not yet again obtained the pre-sale certificate.　　There are reports of online real estate data, said October 1 20th, Shanghai has 24 new listings, of which only the Star River, Ren Heng Yi Ting and Jia Bao Purple Bay three projects supply more than 30,000 square meters. "A small number of batches" to help raise prices "Shanghai 12" rules promulgated, Shanghai has a number of projects suspected of illegal sales were punished.　　Newspaper reporter from the relevant documents to see, in the two items of the violation of the identification, there is such a description, that is, "after the pre-sale license, not according to the provisions of the one-time public sale of all prospective sales." Kinfeng I-gui Purun Real Estate marketing planning manager Zhou Huayan said that the current "small batches" push the phenomenon of less, but completely eliminate difficult. "Generally speaking, ' a small number of batches ' push disk can create a situation of short supply, to help push house prices rise has a certain role; On the other hand, push the house to help different levels of the balanced sales of products, not to appear a good house was robbed and empty, poor availability of the situation. "It is generally believed that the expectations of rising house prices are leading developers to push the" stingy "the main reason. Jiading Bridge previously described the project as an example, the project's opening price from a period of less than million yuan, to three period of 15,000-16,000 yuan/square meters, and then four period of 20,000 yuan/square meters, the increase is not small.　　Local developers said that the project is located in the land is about 2002 years, the cost is very low, late sales a year, more profit can be imagined. mentioned aboveJiading Bridge Project Sales staff also made clear that this is the first apartment opening, so the price is lower, the next batch of listings will undoubtedly be higher than this.　　In fact, at present the project has canceled the opening price of nearly 100,000 yuan discount. A developer who declined to be named said that the "small batches" of the way the push is repeated, the key is the developer's expectations of house prices have not changed. From the past experience is not difficult to see, after a number of times the opening price than the previous one to a lot of high, when the market is good, the annual increase can be as high as 100% or higher, which led to developers are unwilling to take out all the listings. In fact, the crackdown on reluctant policy has been, developers in order to circumvent this policy, or will be priced far beyond the surrounding average price, or lengthen the development cycle, as long as the developers bullish expectations have not changed, covering the reluctant of the situation is difficult to eradicate.