Real Estate Network Marketing ABC: Five Practices of internet brokers (i)

Real estate industry has entered the winter, second-hand housing industry is now more serious. A number of stores closed down, a large number of workers unemployed. This time, if we talk about "second-hand housing industry is chaoyang industry", how many people will believe?

The fundamental, not second-hand housing industry has declined, but the current second-hand housing brokerage model has been "dead"!

From the perspective of industry development, the United States, Japan and other developed countries, real estate transactions more than 80% are second-hand housing transactions, new house transactions only about 15%, the basic way is the broker model. The maturity cycle of urban real estate development in the United States averages 22 years, usually between 18-25 years. China's real estate is still in the early stages of development, according to the different levels of development, there are differences in the stage. Recently, statistics show that Beijing, Shenzhen and other first developed cities, second-hand housing transaction volume has been flat or slightly more than the transaction volume. Visible, second-hand housing is definitely not an outdated industry, but a baby's emerging industry!

We look at the current second-hand housing industry, the main problem exists in the following aspects:

。 Low average quality of industry practitioners

。 Store mode input High Output low

。 Fierce competition in the industry, malicious price competition is not uncommon

。 Low credibility and lack of strict credit control mechanism

。 Low threshold of employment, qualification certification as a fake

Visible, the current second-hand housing industry, is a Red sea!

This situation, the intermediary enterprises how to deal with? It should be noted that as one of the industry leader of the full red, has entered a large network, and network marketing and network brokers as the main direction of development.

China's internet users have surpassed 250 million, surpassing the US as the first Internet power, according to a recent 22nd China Internet Analysis report. Among them, 18-35-year-old people accounted for more than 60% of the internet population. As the younger generation grows, the rate of internet penetration and online shopping will increase sharply. Real estate transactions as an important application of the Internet, the speed of development this year, the annual growth rate of the Web site is about 30%, the increase in second-hand housing is more rapid, the availability of the release of almost 100% annual growth rate. Visible, the time is ripe, network marketing This a blue ocean has appeared in our eyes!

Everyone is very clear, network marketing is a bit of low price, high efficiency, high speed, large coverage, user precision ... However, in the face of the temptation of unfamiliar networks, most brokers want to do, the reason is: brokers do not master the basic network skills!

In fact, there is no gap between network marketing and reality marketing, and basic skills such as planning and communication are equally applicable to network marketing. So where are the main differences? According to my theoretical research and practical experience of the network marketing for several years, I think that the network broker should do the following five disciplines in addition to the basic knowledge of real estate business and the professional accomplishment of two numbers:

First, the network electronic Commerce release skill.

Second, the Community marketing application ability.

Third, the online real-time communication ability.

Iv. Online self-display and product display capabilities.

V. Network crisis PR ability.

In this article (below), we will analyze each basic skill and the significance of these skills in network marketing.

Reprint Please specify the author: Dream Qinhuai (http://blog.sina.com.cn/mlqh365)