Real good products under operation

One idea is common: products are the most important and good products speak for themselves.

There is no doubt that all good products are wanted. Products are very important. But is the product everything? Have good products, will be successful? Is anyone fit to make a good product?

A good product is not everything. Product is not the most important, with the entrepreneurial team of genes, some startups are technology genes strong, some entrepreneurial team product grasp ability is very strong, some entrepreneurial team operation is strong, some team marketing strong. If a team is not fit to create the perfect product, the product is not the most important. Only a handful of bigots can create the perfect product. Can ask yourself, is not a few paranoid to create the perfect type of product?

In reality, many startups are not driven by the perfect product or technology, but by their operations. The world's truly excellent products will be born every 3-5 years only a few representatives, can calm down to think about, can let you really tempted to work a few? How many can you call?

Most products are small improvements or simply imitation. If it's a copy feature, Facebook or Twitter can be copied. But why is it not successful after the copy is finished?

Because function doesn't mean everything. A company can copy all the features of most of the rest of the world's Web sites and copy Facebook's functionality, but it cannot copy Facebook's web relationships. Unless it can find a new model to subvert it and change it.

For Internet products, products are just tools, only tools to achieve human needs. For most Chinese http://www.aliyun.com/zixun/aggregation/17642.html "> Internet entrepreneurs, it does not include a complex entrepreneurial bull with a flair for technology and product perceptions, In the absence of original advanced technology and disruptive products, the more realistic is to rely on operations to win.

Whether it is a product or operation or promotion, the ultimate goal is to meet the needs of users, solve the user's problem, so that users have a good experience, in the realization of a good user experience in the case of business value.

From the user's point of view, the product is also a part of the whole operation, the product is not isolated, not static, but in order to achieve a user needs of a part, before the beginning of the product, for the user added a lot of functions, think this function needs, that function also need, what are not willing to give up, Seems to be for the user to consider, in order to increase the user's viscosity, for the convenience of users, but in fact, users may only need a two core functions, too many functions may instead form a disturbance. Before also often do user survey, make to discover, some function is only minority demand, in order to minority demand and sacrifice integrity, may instead outweigh the gains.

Buddha has a point of view: Do not be tired of the name elephant. Now under the company structure, often differentiated into products, operations, markets, technology, sales and other functions, and even products are divided into product managers, interactive designers, product marketing managers and other niche occupations, such benefits are the most professional, but there is a hidden danger is the gradual loss of integrity, Lost to the overall user core needs of the GRASP, product and operation finally become a variety of power game and compromise results.

It's more important to differentiate between products and operations or marketing, and the most important thing is always a little, who is the target user group, and what are their pain points? Products of good or bad, not the product behind the technology is advanced, not whether the function is strong, but even if it is the simplest, but in line with the human nature, in line with the most urgent needs. This is a good product.

Even good products, there is a process of operation and momentum. We see today's popular products, such as Twitter, such as Angry Birds, we said today that their products are good, successful. But they also went through a period of struggle before they could get enough energy, and how to make more people understand and know about distress. Angry Birds of the product came out, not in the mainstream of the Anglo-American market, the use of the first to occupy the edge of the market strategy, the edge of the market after gaining a certain reputation, and then find a well-known distributors to cooperate in the UK iphone store to promote opportunities to gradually penetrate into the mainstream market. Its strategy is of great help to its success. If there is no good implementation strategy, can it become a well-known Angry birds today?

When we say the product is important, we cannot regard the product itself as the result, and the product is always the demand and humanity behind it. Build products for the core needs and humanity, not to make a cool product.

Products are not necessarily the most important, so that products to meet the user's humanity and needs is the most important. It is also critical to develop appropriate operations and marketing strategies. In an era of rampant information and a serious lack of attention, good things can be found, and there must be a unique strategy and approach, rather than being there to wait for people to discover them. "The human nature, strategy and actual combat of website operation" This book is not to deny the importance of the product, but to try to explain the truth behind the product is human nature and demand, the product is run out, not built function.

Internet entrepreneurs do pioneering work, to go beyond the product, not by the product, in the necessary time to forget products, put the heart to human nature, put to the user's real core needs.