Real-name or stimulating mobile payment business blowout

The real-name mobile phone has entered the substantive operation stage since September 1. The implementation of the real-name system means that operators can establish personal mobile credit systems through the real-name of mobile phone, thus forming a favorable environment for the development of mobile interconnection business in unimpressed era such as mobile payment and mobile electronic commerce.　　With the growth of 3G users, the market potential of mobile payment and mobile electronic commerce will be gradually released. Mobile payments are entering a fast-growing phase. According to the Advisory Body forecast, 2010, China's mobile phone payment market will reach 2.845 billion yuan, the total number of mobile phone users will exceed 150 million.　　In the next 3 years, the size of China's mobile phone payment market will continue to grow by 40%. Although the mobile payment business market is large and promising, but the current business promotion is difficult. One reason is that, given the security and credit of mobile phone payments, the need for identity verification for mobile payment businesses has raised the bar for those who do not register for real names.　　Therefore, the real-name mobile phone to pay the industry brought new opportunities, mobile phone operators through the real-name system to establish a personal mobile credit, and the bank to cooperate, according to the credit rating to provide different payments, and even with credit cards to carry out different amounts of overdraft services, so that the mobile phone really become the 3G era of the handheld mobile bank. Mobile electronic commerce also maintained a rapid development trend. The second quarter of 2010 China Mobile Internet market monitoring data showed that the second quarter, the domestic mobile phone e-commerce real transaction scale growth of 321.6% year-on-year growth of 41.9%.　　According to Eric Consulting, the second half of this year, mobile phone E-commerce physical transactions will continue to maintain a faster growth momentum. Through the mobile phone E-commerce platform, consumers can enjoy more real convenience.　　In the purchase of payment and the receipt of goods, mobile phone e-commerce anywhere in the net silver payment, express delivery door-to-door distribution services, which bring great convenience to consumers. Experts said: "To carry out business activities, there is an important prerequisite, that constitutes a contract, the identity of the parties to the transaction is true, the authenticity of identity is one of the important guarantee of business security." At present, mobile phone users, there is a considerable proportion of no real name protection users, this will become a large-scale mobile e-commerce development process can not be overlooked hidden dangers. "Therefore, the implementation of mobile phone real-name, to solve the authenticity of user identity information, so that mobile phones and corresponding numbers may become business transactions and other more rich mobile value-added services, the basis for the Treaty, its significance is very far-reaching." Visible, mobile phone real-name will promote the development of mobile payment industry, and mobile phone payment industry will be accompanied by mobile e-commerce into a new stage of development. Bauchengan