"Real-name" win a piece of applause, online shopping more assured

"Real name" win a piece of applause

Ms. Li in Taobao opened an online shop, the main infant clothing, the site high praise rate. Ms. Li said that in 2010 when she registered online, with the real name of her own, she felt that the real name compared to the net name, more can reflect the customer's sense of responsibility. "Nobody wants to ruin their reputation for buying and selling!" Ms. Lee said.

Talk about the network "real-Name System", Ms. Li said, many customers online shopping easy to smoke and mirrors, received in kind with the Internet to see the effect is very different, there is deceived feeling. "Want to find a seller, have difficulty, want to defend rights, and need a certain cost to pay." "Ms. Li believes that the implementation of the real-name network, to consumers and the side is certainly good."

Most netizens express support and approval to the network "real-Name System". Netizen Shi Yaolen said: "So good, reduce the risk of internet shopping, reduce online fraud behavior." "Open shop must be registered with real name

It is understood that in 2010, the implementation of the "Network Commodity Transactions and Related Services Act management interim measures" (referred to as interim measures) for the first time to clarify the personal online shop "real-name" principle. The draft retains the basic principle of "real name" and the relevant regulations are more clear.

The request for comment Draft stipulates that the operators engaged in network commodity trading and related services shall transact business registration according to law. For those who do not yet have the conditions for industrial and commercial registration and those engaged in the transaction of network commodities, they shall carry out business activities through the third party trading platform and submit their names, valid identity documents, domicile places, contact telephone numbers and other real identity information to the third party trading platform for registration.

Insiders believe that consumers in the online transactions, in a weak position, rights and interests are vulnerable to the difficulties of proof, complaints and other problems.

Protect the legitimate rights and interests of consumers

The draft has added some provisions to the obligations of third party trading platform operators, one of which is to encourage the third party trading platform operators to improve the service quality and protect the legitimate rights and interests of consumers through the establishment of consumer equity margin.

The draft was added to the provisions for partial liability obligations and increased the amount of fines for some of the original penalties in the interim measures.

September 12, the State Administration for Industry and Commerce issued the "Network of commodity transactions and related services management measures (draft)", including "brush Guest" and other seven types of unfair competition behavior included in the scope of prohibition.

Yang, Secretary general of the District Consumer Council, said that accepting online shopping complaints is not uncommon in Yongchuan. But the effective implementation of the network "real-Name System" will undoubtedly play a role in boosting the customer's rights.