Real-product group purchase accelerated shrinkage: less than 10% share

"Http://www.aliyun.com/zixun/aggregation/32866.html" > Billion power Network news, November 30, billion power network to understand that the physical commodity group buy market share is accelerating shrinkage, since July this year, This kind of commodity turnover occupies the share of the group buying market has been hovering below 10%, with this relative, the Life service group buys also unceasingly expands.

800 of the latest data from Group buy Navigation website Group show that, in October 2012, the turnover of physical commodity group purchase only accounted for 8% of total turnover, sales accounted for about 24%. At the same time, the report showed that the real goods in October Group buy customers only 16 yuan, reduced by 6 yuan in September.

Billion power network to understand that the physical category of goods accounted for the total volume of purchase turnover in November 2011 to reach 22.8%, sales accounted for at one time more than 50%. And with the group buying industry itself recession and business profit troubles, the entity commodity merchants began to continue to withdraw from the field, in July this year, the physical commodity group purchase accounted for the first fall to 6%, and thereafter has not been more than 10%.

In contrast, life service businesses are using the O2O model to start in the field of group buying more positive. The group's 800 report said that in October 2011, the number of online sales of national service-type merchants was less than 74,000, compared with 294,000 in October 2012, about 4 times times the same period last year.

In addition, the Service group buy customer unit prices are also generally on the rise, and in September broke the 60 yuan, October average customer price of 62 yuan, the average discount of 42 percent.

It is understood that compared to physical goods, consumer demand for life services products more extensive and more frequent consumption, which has become active in the service group to maintain a major factor; In addition, the popularity of mobile internet also prompted O2O mode to become a number of service business development focus, mobile group buy also to gain vitality. For many life service merchants (such as restaurants, entertainment, etc.), group buying in the past two years has gradually become a normal marketing channels.