Real SEO does not rigidly adhere to skill is art rather than technology

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SEO experts usually say that the best seo is not seo. This is not to say completely do not understand SEO people to do the site can be ranked well, but understand the SEO is not rigidly adhere to the technical details of the SEO, the site did the SEO but do it naturally.

1. SEO is the art of nature and balance

I've always felt that SEO is more of an art than a technology. I estimate to do SEO to learn the majority of science and engineering, but the real SEO requirements of the liberal arts base more, such as marketing, advertising, psychology, writing and so on. Of course, it also requires some technical basis, such as HTML, PHP, server basics, etc., but these technical details are not very high requirements. An advanced program writer is not necessarily a good SEO person. Of course, these are easy to say, but difficult to do. In general, the best optimization is to make the site in search of a lot of keyword rankings, rather than only focus on the keywords ranked first, and other less popular related keywords and other pages are in the back.

2, to avoid excessive optimization of the site

SEO people should understand all the places can be optimized, but also should understand how to optimize these places, but also must understand not to optimize all these places at the same time, otherwise the site is easy because of deliberately optimized by the search engine punishment.

3, the search engine value is the model

The single suspected possible cheating factor often does not cause the site to be penalized, because it may be unintentional, or it may be a competitor. Buy one or two connections, pay reviews, not a problem, send a few spam comments, and not a problem; even some sites put some hidden text. But when all this cheating or black hat features are on the same site or the same pile of sites, this cheating mode is clearly displayed.

4, the user behavior style affects the search rank

The nature of the interaction between users and websites is also one of the factors that can affect rankings. Most SEO people think that the search engine ranking algorithm is now more and more consider the user's behavior patterns on the site. For example, how long did the user stay on the site? What pages did they read? What is the access path, and so on. Of course, the introduction of user behavior Model ranking algorithm may also be used by cheaters, like Alexa rankings. Many people through a variety of cheating methods to improve the Alexa rankings, this situation in the Chinese website is particularly serious. Many websites know that there is no way to have so much traffic, but the Alexa rankings are very high.

If the search engine considers the user behavior pattern, also may cause more people to use the similar cheating method. So the user behavior pattern and other traditional ranking algorithms will certainly be grouped together, and user information is also very cautious to use.

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