Real-time bidding platform Wisemedia won the support of Shanghai Innovation Fund

Recently, Wisemedia won the support of Shanghai Innovation Fund. Wisemedia is China's largest DSP (demand side platform), with Google ADX, Taobao Tanx, Tencent ADX trading platform to complete docking, the daily coverage of the volume (PV) over 3 billion. It is reported that the Innovation Fund is approved by the State Council to support technology innovation of small and medium-sized enterprises, promote the transformation of scientific and technological achievements of the special funds. The National Innovation Fund aims to strengthen the innovation ability of the science and technology SMEs, guide local, enterprises, venture capital institutions and financial institutions to invest in technological innovation of small and medium sized enterprises, and gradually establish a mechanism that conforms to the law of socialist market economy and supports technological innovation of small and medium-sized enterprises. Wisemedia the support of the Innovation Fund is mainly in the area of finance, the sources said. But for the specific amount of money involved, the person said "inconvenient disclosure." Founded in August 2011, Wisemedia is one of the earliest companies engaged in RTB (real-time bidding) business, with the industry's leading technical and marketing expert team, through innovative technology for the vast demand side to provide comprehensive, and personalized services. As we all know, RTB is one of the hottest concepts in the Internet marketing industry in the past two years, emarketer, US market research agency, released data saying that 2012 of all US advertisers spend as much as $2 billion on real-time advertising, which is expected to exceed $3.36 billion trillion this year, accounting for 20% of total display advertising revenue. In China, RTB's explosive growth began in 2012. Wisemedia as the representative of the development of DSP is very rapid, in the network advertising market Gongchenglvede, 2012 to reach 20 million U.S. dollars market scale, scenery for a moment no two. In the capital market performance is commendable, a number of DSP enterprises have completed TENS other financing. December 2012, Wisemedia completed a round of financing, millions of dollars to the account. According to the introduction, RTB has become the capital market of incense, many investors openly expressed optimistic about RTB advertising form, that RTB advertising will become the most important part of the market. Neal Mohan, Google's Niermohan advertising director, is also a supporter of this view, and believes that by 2015, 50% of the world's audience-directed online display ads will be implemented RTB.