Real-time hotel concierge Mobile thinking

The most popular greeting in the marketing world now is that there is no "internet thinking". To see whether an industry has the potential to see how far it is from the Internet, the biggest opportunity for mobile internet comes from the life of the big Internet. Such assertions also apply to the hospitality industry.　With the development of mobile internet, hotel inquiries, booking and other related business mobility has become a trend, and is evolving into the mainstream way. Ctrip Liang Jianzhang said, Mobile is becoming Ctrip's core booking platform, August mobile phone-side hotel reservation transactions accounted for a peak of 40%, has exceeded the Ctrip PC end and call center of the order accounted for (about 30%). As a pure mobile phone hotel reservation app, fast Hotel housekeeper is Liang Jianzhang investment in the external mobile internet companies, 1.5 of the development of time not only won Ctrip endorsement, investment of about 6 million U.S. dollars, but also successfully proved the mobile Internet's light start-up costs. According to the "August 2013 domestic tourism Application (APP) Market Monitoring Report", the new hotel reservation software "Fast Hotel Butler" defeated many old software, ranked as the Nineth place in the category of tourism application products download. And in another list, "August domestic travel app operator monthly rankings" report, the third Energy-day sinks is the hotel housekeeper's parent company. Its operating four apps (Flight Butler, Hotel Butler, hotel, Gao Tietian Home) Total download volume of 31.927 million. Users of the hotel reservations and inquires the demand is real-time, "want to go on the go, immediately ordered, immediately live" also become the hotel reservation industry slogan. Good products need to be based on the development of technology and user needs change, continue to update the version upgrade, the hotel butler to Bianews said that the product has been keeping the weekly version of the upgrade, Internet products have always been a beta, the need for continuous follow-up adjustment, the new version will be in the Android Market on October 6, The version number is set to 2.9.0.1. Continue to integrate the online hotel chain resources and a variety of promotional activities, in the 11 long holiday tail did not slack off, to provide users with a good, free choice of space. Of course, good products also need good promotion, fast Hotel Butler Marketing department responsible for Bianews said, fast Hotel Butler's activities are mainly for the benefit of users, there will be entertainment and participation. With Youku's homemade play "Hip hop quartet" joint activities "see Hip Hop, with Butler", now has sent free tickets 80 and free video coupons 800, activities will continue to December, not only to play the role of sponsors, but also for loyal users to provide a large number of benefits. The one-month-long shock, weekend 50 percent event, for the weekend reservation of the hotel's users return the current price of 50%, is a booming in the West Lake. Mid-Autumn Festival, the National Day Double Festival launched "You live like home, the housekeeper pays" activity, for order users to send out 2000 free such as home voucher, now activities are still in full swing. According to statistics, the activity period of strategic partners such as family chain hotel booking rate increased15%, users live free to the room, partners also improve the order conversion rate and booking rate, pulling effect is very good. Technology, products, promotion of all-round development of three sides, "to find a room, booking fast" fast hotel housekeeper how the effect of only know, fast Hotel Butler said after the national day will continue to introduce attractive activities, to bring users see the benefits.