Real user needs, you really understand?

Recently saw a joke: a rich man want to marry his wife, there are three candidates, the rich gave the three girls a thousand dollars, ask them to fill the room. The first girl bought a lot of cotton, filled the room 1/2. The second girl bought a lot of balloons, filled the room 3/4. The third girl bought a candle and let the light fill the room. In the end, the rich chose the biggest one in the chest.

Is it funny? Someone reproduced in the collar, and added at the end: This story tells us: http: //www.aliyun.com/zixun/aggregation/8860.html "> Understanding the real needs of the user is very important.

What do you think about product demand analysis?

The most painful demand is not complicated, not demand too much, but you worked hard for a long time and finally found that what is done is not what the customer actually wants.

There are just two reasons why this is the result. One is that users know what they want, just that you do not know; the other is that users themselves do not know what their real needs are.

The first kind is relatively easy to handle, it is easy to improve oneself. Re-communication, in-depth mining, re-analysis.

The second is not easy to handle. Give me an example of myself.

A few months ago I had been using a desktop monitoring software Rainmeter to beautify desktop effects, enhance desktop functionality. This software provides a variety of features on the desktop through third-party resources and plug-ins. At that time in the taste of fresh spirit, tossing a few days, adding the weather, clock, network status, memory hard disk CPU monitoring, RSS reading, quick opening programs and other functions, and carefully layout, the wallpaper has changed, and finally made A self-considered beautiful appearance, powerful DIY customized version, excited. However, as freshness quickly passed and gradually began to actually use the software to meet its daily needs, it was found that it was not as good as expected.

What solution?

Through the use of their own months of analysis, found that the use of dissatisfaction is mainly reflected in the following aspects.

1. affect the boot speed, slow loading. This is due to too many plug-ins.

2. Plug-in usage is low, some plug-ins basically never used.

3. Through the use of the program, it was found that there was a very strong demand for program and folder shortcut calls, and the usage times accounted for more than 90% of the total number of functions of using the software. However, the effect of plug-ins on this function was not obvious.

By analyzing the dissatisfaction of several aspects, further thinking and found that there are two main reasons for dissatisfaction.

1. The purpose of using this software from the outset is not clear, just feel fresh, powerful, feel their own needs in this regard, the use of him can certainly meet, making the demand blind. This leads to installing too many unwanted plug-ins, making the boot slower. Excessive functions.

With the actual use only to find out what I really need the function, but why the soft underbelly of this software, the demand can not be met.

Eventually, I dropped Rainmeter and switched to RocketDock, a quick toolbar software that caters to the quick calls to programs and folders. So far, it has been very easy to use, does not take up too much resources, has no useless features for me, in line with my habits, and good to meet my needs.

From my own example, it can be seen that it is not easy to understand the real user needs of an operation. I am the demand generator, but also demand satisfaction, but can not easily meet their own needs, the demand can not be clearly and accurately grasp, it is very noteworthy.

Summarize the final two points:

1. Be wary of the initial user needs, which is often just a flash of thought, the demand is random, its reliability and stability are often questionable.

2. The user's needs will be with the product in-depth and constantly being tested, to pseudo-true, to rely on effective user feedback to grasp the real user needs.

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