Real value is the WEB2.0 of survival

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With the rise of the web2.0 wave, the two years of countless people looking forward to the entrepreneurial dream to join the web2.0 venture. Today, open the network favorites, two years to collect nearly 100 web2.0 sites have One-third have not opened. Sigh at the same time, the author is also thinking, why the domestic 2.0 application has not been a breakthrough progress?

Web2.0 in the author's understanding is the network economy time a new industry layout opportunity. It is the role of the original through a variety of new applications to enhance the vitality of the network economy, so that users have greater freedom to play space, and better meet the needs of the user's reality, which is the network media and traditional media characteristics of different places.

But precisely in "satisfies the realistic demand" this most important point, our many web2.0 website does not have enough. To "Expand the network" as the core concept of business SNS is a typical class of 2.0 Web sites, once was the most high hopes of 2.0 of the application, but the current situation does not seem so optimistic, user activity reduced, user churn is the serious problem they are facing. In fact, from the demand point of view, we are not difficult to see the cause of this phenomenon. As a visitor to the business SNS, the initial demand is to "expand the network", but the real demand is how to accumulate the network, let these connections to promote the completion of their business, so as to bring profits. If only do a SNS tool, but lacks establishes the relation, obtains the business the mechanism, is difficult to retain the person. This is a typical case of heavy function and light demand.

Then, how to better meet the needs of users, and then truly realize the effect of network resources interaction? I think there are two kinds of needs to do better. First, discover the needs of real existence and use simple and practical applications to satisfy them. Second, to find the unmet need to be satisfied and to satisfy them with improved means and forms.

Here with the author's contact with the two relatively new 2.0 applications to illustrate how they use 2.0 of this platform to meet user needs, which can also give other 2.0 models some reference meaning.

In the exploration of real needs, we must all pay attention to the "entrepreneur" this group and the real needs of this group. For entrepreneurs, there are 3 requirements is the most realistic: first, to find entrepreneurial resources, group team; second, advice; third, reduce the cost of starting a business. So how to meet these three requirements more thoroughly, this is as a service for the entrepreneur site should be around the core issues to consider.

The author discovers a new web2.0 application--The pioneering circle, this aspect does well. It mainly revolves around three kinds of requirements to carry out the design of 2.0 layout. This site has 3 most important sections. The first is "partner", here you can see the "Resources" (Resources included: projects, technologies, management, capital) that users in the business circle have and need, and the Web site also uses data mining to push the entrepreneurial resources that someone may need to him, a service that is more innovative. The second is "consultation", the purpose of this section is clear, is for consultants and entrepreneurs to communicate with, the function is not surprising. But I see the introduction of the next to have a consultant to borrow their own soft experience to join the entrepreneurial team, there are many entrepreneurs have been more real advice. The third part is "service", which helps entrepreneurs reduce some of the necessary costs through group buying, such as registered companies, renting, financial services, supplies and so on. The author thinks this kind of website, the foreground is worth looking forward to, because it aims at is the reality existence demand, in the function, just will the simplest web2.0 element sets.

In the discovery of the unmet need to be satisfied, the author gives an example-----------wealth. At the time of the domestic stock market information, the wealth is undoubtedly a fresh bright color. The financial portal will each fund product, each stock has made a website, the expert's suggestion fills the entire space, the pay finance software appears in any worth catches the eyeball the position. But is this really going to meet the needs of the users? After listening to expert comments, most of the users are more willing to communicate with friends around the experience, the expert's opinion is not always as reliable as friends.

The introduction of the money is undoubtedly a good solution to this demand. In a large community, we discuss, exchange and share the theme of the Fund. It should be easy for such communities to commercialize. It is easy to realize the profit model of the value chain after gathering the professional active crowd. The winking financial software company should do a great job in this kind of community.

Overall, the two sites in the function is not surprising, but its real grasp of the needs of users, can allow the characteristics of the network interaction in every detail, it is reflected the value of the site itself. I think web2.0 is just a tool, if we are subject to tools, it is difficult to succeed. Success is possible only if you are concerned with real needs.