Realize the brand release of Suzhou snail virtual operator

Snail Virtual carrier brand release (TechWeb map) "TechWeb report" April 11 News, yesterday, Suzhou snail in Beijing officially released its virtual operator brand, and for the snail mobile held an unveiling ceremony. At the press conference, the snail mobile launched the China Unicom 170th section of the Gold card and card-free two products, and introduced the hands of the platform to avoid the development of the store. This January, the Suzhou snail as the only game company to obtain a virtual operator license plate issued by the Ministry of Business, after obtaining a license to tighten the layout of the snail company, became the first to release virtual operators brand and products company. Its introduction of the free card for the first time the Internet to successfully transplant the spirit of freedom to the telecommunications industry, and for the first time in the telecommunications industry to achieve a free rent and flow is not clear zero. No monthly rent flow is not clear retail price of 999 yuan free card contains half a year toll-free voice calls, 3GB domestic free flow, and enjoy the remaining flow of two years not clear 0 services. Free Card No package, 0 rent, not clear the model not only to consumers in the choice of packages do not have a dilemma, but also to many troubled telecommunications users unresolved issues have been thoroughly resolved. This is not only a great challenge to the traditional telecom industry, but also a guide to the trend of the virtual operator model exploration. The first batch of cards will be in April 10 formal pre-sale, and the first pre-sale price is only 399 yuan. At the same time, the snail movement also introduced 170 limited edition 24K Pure gold to build the commemorative SIM card, in addition to the value of the collection, it also contains a year of free voice calls, unlimited text messages, MMS services and 39GB National traffic, in addition to enjoying all the special treatment of card-free, but also enjoy non-stop service. Snail Mobile President Chen Yan said: 24K Pure gold SIM card has not only luxurious material, but also a quality assurance, art and technology integration. Snail launched the card not only will be rooted in the Internet free spirit of a transplant, but also fully demonstrated the Internet users first, manufacturers should be the user needs in the first place to solve the idea. Can have such thinking and innovation, thanks to the snail years of internet gaming business background. Terminal + Platform + service overall layout Unlike traditional telecom enterprises, Internet enterprises are often more able to be in danger, so it is more quick to respond to launch their own products and services. It is reported that since last October, the snail began to lay out virtual operators, waiting for the license to be issued in the secret development of their own platform products, but also intensified cooperation with hardware manufacturers. Can see the two major actions are: January 2014 snail hand Tcl launched a custom version of the Snail idolx+ eight nuclear game smartphone; this March, free store officially on the line, with directional flow free features attracted a large number of outstanding hand tour, free shop as a snail hand distribution platform has now begun to take shape. As of the snail mobile brand release, the snail has completed the terminal + Platform + service virtual operator layout. In the virtual operator layout, the snail is not like its literal image to people feel the same crawl slowly, but more than most of the enterprise layout speed. However, we do notIt is difficult to see in the terminal cooperation, snails still have a lot of room for development. Two-way subsidy to show the strength of virtual operators in the early stages of development, many companies do not want to layout prematurely, on the one hand is not accurate grasp of the form, on the other hand, because of the reluctance to bear the traditional operators of high business rental prices brought about by the huge two-way subsidy, and the snail jumped On the one hand, the snail has strong enough strength to support it to do such a thing, on the other hand, in the past, the traditional game industry has accumulated a lot of high-quality user resources, these users of the snail has a very high viscosity, and pay a good habit, easily from the PC end to the phone end. It also lays the foundation for the snail movement to position the target group in niche users rather than the mass market. It is such a high-quality user group, to ensure that the snail in the virtual operators in the field of liquidity. Therefore, some people in the industry pointed out that the snail in the field of virtual operators have a huge investment potential. Snail company CEO said: As the only one to get virtual Operator license plate game Enterprise, the snail has insisted on innovation, adhere to the dream, adhere to the internet gene, the snail will certainly become the most personalized, the most characteristic of a virtual operator. Match）