Really under the mind to do micro-credit marketing, the effect of nature is self-evident

Really under the idea to do micro-letter marketing, the effect of nature is self-evident, do micro-letter marketing is like eating a large pot of rice, chewing slowly will not choke, small fires can be stewed good soup. Based on his own experience, the author sums up the six-step thinking method of micro-credit marketing, namely, positioning, promotion, interaction, management and extension, and the center point is the fans. Fans are the most critical step through the remaining five steps.

The first step is to start from the content, choose a good marketing target, determine a good target crowd.

For example, to do the content of cosmetics electric dealers can be positioned in the beauty makeup, skin care and so on. Marketing goal is to sell goods or play brands, do the general electrical business before the majority. Why do micro-credit marketing and how to do micro-credit marketing, these two issues to consider clearly. Do not encounter a seemingly hot tool on the stampede, regardless of whether they need not, will do. How to do micro-credit marketing is a difficult point, it can be said that network marketing themselves do bad business, do not need to do micro-credit marketing.

As to how to determine the target population, the premise is based on the official statistics of the micro-letter user data, combined with the users around the situation, conditional on the existing customers can do a market research. It is possible to know how many of your target customers are not on the platform of Micro-trust, and how much is there to accept this approach.

Secondly, positioning is also to understand whether they have to do a good job in micro-credit marketing determination.

Micro-Credit marketing focus on the small scope, strong relationship, personalized these three aspects, dream of having tens of thousands of fans, playing a similar microblogging as a radio station, with this idea to do micro-credit marketing, you will increasingly feel unreliable, input less than output. In the background of the explosion of information and advertising, even the electric dealers are thinking how to become more flexible from the standardized products, and turn to how to provide customized service according to the personalized needs of customers. Therefore, do micro-credit marketing can not be separated from the service, not just push content on the finished, see a drop of water, you can not see them converge into a river, Pentium into the sea spectacular.

Grasping small is to make a big, positioning to be ready for a protracted war. On the choice of micro-credit marketing account type, local businesses or individuals are generally private, supplemented by public accounts to facilitate mass push content. Enterprises to the public account mainly to cultivate a certain number of private numbers. Why should enterprises cultivate private numbers, when it comes to management this step will elaborate.

The second step is based on positioning, the current operating methods are three-dimensional promotion, that is, online and offline synchronization to promote.

Online promotion is inseparable from the common network marketing means, there is no certain promotion of resource accumulation and skills of mastery, it is difficult to carry out. Not you give a micro-letter two-dimensional code and public accounts, users will be concerned about. Therefore, micro-bo on the set of activities to send small gifts to promote the method, it is really a waste of spirit, waste money. Through online activities to promote the pull of fans, there must be a certain percentage of microblogging users.

Micro-blogging activities to promote the reason will be very little, the key is that the user in accordance with your conditions to complete the task, the next step is to cancel attention, enjoy. Do micro-letter to jump out of the micro-blog set, in other words, activity promotion has flooded, users just to take advantage of, not really interested in you. An activity led to a little fan, next time to do, step by step into a vicious circle, to the end of the user will only think that you are a test supplies, not a sell goods.

In general, online promotion is a combination of a variety of tools, or the use of a tool, such as enterprises have to do QQ group marketing, then open a micro-letter public accounts attracted fans is high-quality, and more convenient. Blindly in the online mass is not much effect, find the right place for the user, in the most appropriate time to express, touch the user to action, this is the correct way to promote online. For example, every spring is the national student's employment upsurge, we are to do the talent market, then through the University of the Admissions office, to find the instructors responsible for fresh graduates, let them in their management of the class QQ group to promote our public account, The premise is that our public account is for graduating students to provide a variety of job information.

With the right appeal, found the right point of entry, the rest is to seize the time point of rapid implementation, missed the employment boom, how you to the university students to promote also can not raise their interest.

By example analogy, in what place, what time, how to express your demand, OK after the optimization of operational details, after all, only you know what you are engaged in the industry. Online promotion is not difficult, nor mysterious. If it's difficult, it's because you don't know the right way to use these promotional tools. If it is mysterious, it is because you do not draw on the simple use of skills, by those so-called skills to be fooled.

and the network marketing industry, the most good skill is those who are in pajamas at home to make money in the network rogue, there are two words can represent them, but because this has become a sensitive word, in order to avoid this article published to the network platform is blocked on the situation appeared, not a brief introduction of the pen.

In fact, some of the technical things are short-term, short-term is not in line with the interests of the platform, or by the ordinary netizens dislike, such as mass spam, the use of seductive graphics and text flow, these are the pursuit of short-term benefits of a speculative behavior. There are some skills that are long-term, formal.

Therefore, when we do micro-credit marketing, we must use formal skills, do not rudely to promote.

The user of the micro-letter is not to abuse, but to coax. Early fans have little relationship, coax a good natural word-of-mouth marketing has produced.

Emotion is fundamental in any social platform marketing, to have the effect of Word-of-mouth marketing, you have to know how to pay, at the same time constantly remind your fans, let it produce guilt, thereby actively promote for you, and can help you promote the process of getting the spirit or material returns. Chinese people always take short hands and eat people's mouths short, so it is important to understand the psychology of young users in micro-letters. Here will no longer say more, methodology is this, how to operate on their own trial and error, continuous improvement.

There are too many problems with the details of the offline promotion.

For example, I have seen some of the store's two-dimensional code design size is too large, placed in a poor position. In addition, these stores are in the area at night people flow is the most, but did not consider in order to facilitate everyone to scan to do a two-dimensional code advertising light box. More tragically, some small towns and businesses also learn to do micro-credit marketing, two-dimensional code posters have a kind of colorful, but a get down to find that the local micro-letter users, and a lot of small children are nothing to do, not their own to find customers.

The third step is to see the interaction as a micro-credit marketing status after the steps of the next fan, forget your marketing goals, all of the personification of all, push to meet the fans taste content, often with fans more exchanges to send their boring time.

In fact, let you become micro-trust these lonely users of "friends." The author has always been very optimistic about the circle of micro-trust friends Circle Economy, this is similar to Weibo. Just business microblogging marketing by a lot of people into the ditch, the official did not figure out what they should do, the result of a vicious circle. Now some dedicated microblogging marketing training of good teachers, also failed to save the decline of the big environment, a river appeared in the Pistia, light cleaning is useless, the problem is in the water quality. I personally also very much want to engage in micro-credit marketing friends can maintain a good industry environment, rational to marketing, with good official work to achieve a total win. Stand high, see far, the state of mind is smooth, really can not have the idea of anxious to build a good pond to raise fish, water to the natural canal into.

The fourth step of management involves the creation of content and the interaction of fans, relaxed and funny, humorous, fresh trend, colloquial life, creative content, more able to meet the tastes of fans, as mentioned above, why to understand micro-letter and micro-credit, the purpose is still to do the content.

Every day when push content, push how many text content, there is no need to build mobile Web site extension reading, these are flexible adjustment, do not limit too dead. Do microblogging marketing is to do fast food, do micro-credit marketing is to make a meal. Content is good, the arrival rate is hundred percent, open rate depends on how you catch.

For example, a lot of friends like to read novels regularly squatting on the major literary sites, waiting for the hot novel authors update, the first time to read. Management of micro-credit marketing content can also learn from this idea, especially to do the novel media number more advantages, choose popular novels, push a chapter every day, reminding and luring fans daily micro-letter reading novel content. As for how to monitor the open rate of push content, you can use a Third-party platform tool such as leather micro-mail.

The CRM features of the micro-credit public platform are obvious, and the management can learn from the traditional CRM management, collect the feedback and reply in real time every day, and arrange the registration. What is different is that the CRM on the micro-letter has a social flavor, and it can be personalized service.

Micro-letter on the public relations crisis management is also a big problem, a fan is a media, the impact of the circle of friends there are large and small, friends Circle is closed and interrelated. Unlike Weibo, a source of information about a crisis can be found and managed. The micro-letter can only be through the above mentioned to cultivate a group of private micro-signals, into fans of the circle of Friends, micro-group inside, when a good "spy" work. If the enterprise in the competition has the need, may as well through the micro-letter with the opponent to take a battle. Like QQ, group and group, friends and friends spread all kinds of false information is too common, and sometimes will quickly cause netizens panic. The problem of the public relations crisis in the micro-letter is not yet embodied, but it is also a problem that cannot be neglected in the management.

The fifth step extends to the application of the public account interface, the custom menu, the micro-credit public homepage and the mobile website.

Of course, with the continuous development of micro-letters, there are many places to extend the future. Many friends of the medical profession often asked the author, how to do a good job in micro-letter marketing. In accordance with the order of the six-step method of thinking to go down, to the second step of the promotion on the jam, the hospital's public account to promote the introduction of the powder is a big problem. In fact, the method is flexible, the hospital can be extended, conditional on the development of an interface application, such as self-service registration, access to electronic cases and other functions, the public account to play a tool. First let some user experience, cultivate the habit of use, and eventually spread to replace the patient using the telephone and the scene to transact business purposes.

The key step for the fans is actually covered in the five steps above. Micro-Credit Marketing the play is very simple, playing the fun to go on to know should be so play.