Really understand the site visitor needs, avoid Shirung

Summary: Baidu weight query Word Library Web site monitoring Server monitoring SEO monitoring for the operation or pure seoer, your site can do, what can serve visitors, what places attract visitors, if we do not have on these issues

Baidu Weight Query Word Library Web site monitoring Server monitoring SEO monitoring

For operations or pure seoer, what your site can do, what it can do for visitors, what attracts visitors, and if we don't have answers to these questions, then it's hard for your site to get loyal visitors, and it's hard to let search engines think your site has a certain degree of visitor experience.

For webmaster, we are constantly being instilled with some information to optimize the site's visitor experience. In fact, many webmasters are constantly working towards the direction, but we also found that many webmasters also appear to be unable to accurately grasp the real needs of visitors, resulting in their own experience optimization of the visitors such as Shirung.

For a simple example, many webmasters like to put all the content of the site intuitive display on the home page, that such visitors can intuitively see more quality content, of course, this does not make sense. But we also need to know that visitors are more "lazy" and that visitors are more willing to provide clean, orderly content and a more comfortable access environment than they can get as much information as possible.

Really understand the site visitor needs, avoid Shirung.

As a webmaster first to know that visitors to your site, like a person in a shopping mall, if this store a lot of goods are very miscellaneous, and there are no categories for these products, then consumers to find their own products are very difficult. The same is true for our site, so the design mode of the home page becomes very important, so that visitors can at a glance from the home page to find their content or columns, but also to allow visitors through the home page to know what your site can serve visitors.

A lot of webmaster think, in fact, understand the site visitors need not necessarily, as long as the site visitors experience on the line, this idea is actually a Shirung idea, impractical. If there is no real interpretation of the needs of visitors, once the implementation of the time there will be a lot of obstacles, and the actual effect will not be ideal. For example, the direction of optimization is not found, because the visitors experience simple four words, but it involves all aspects of the site operations, while many are hidden in the details. Then the site's homepage design How to truly meet the needs of visitors? Let's go through the examples briefly.

Case study Home Visitors need optimization is simple, complex function simplification is kingly.

Just like the author mentioned above to our site visitors are actually like to go to the store consumer, when our site to the store like that to the consumer recommending goods, the need in the words can grasp the heart of visitors. For example, we can see that we basically will use the Alipay platform, as a common but Alipay users, we use the most basic and most important reason is Alipay simple and quick.

For the user's needs, we can see in Alipay's home page, payment transfer is the most conspicuous. And when Ma Yun introduced the balance treasure this year, Alipay in the home, balance treasure is also very natural to integrate into the home page of the key position, from Alipay home design we can see a home design core idea, that is, the site's core business or content placed in the most conspicuous position, complex function simplification.

On the home page of Alipay we can also see some relatively minor functions, such as related financial services, pay telephone fees and other services, Alipay using convenient side-column navigation, so that visitors very simple fast positioning, this design is also a good implementation of complex functions of simplistic thinking, Visitors can be very simple through the site's guidance step-by-step will help visitors to complete the operation, the whole process is not trivial, from these design we can get a good experience of the visitors to optimize the inspiration, in the home page optimization we need to do from the details of the full tell visitors and guide visitors.

Home is a site of the façade, we need to pay attention to the first page of the visitor experience, we have to fully carry out transposition thinking, webmaster himself as a visitor to visit their site, to better interpret the true psychology of visitors.