Reasonable advertising layout, so that your website revenue increased by 300%

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As a webmaster, there are always some things to consider, no flow of time, you have to consider how to optimize to improve their flow, when there is traffic, but also consider how to use a limited amount of traffic to earn some money. Today, I would like to talk about this issue, how to use limited traffic, maximize their income. Google AdSense is now a common use of AdSense Advertising Alliance, today, I will combine AdSense and my site to explain how to optimize the layout of their advertising bit.

I am doing English learning site, combined with their own case, I will explain the site advertising design.

Homepage of the advertising bit design.

Home page is the largest user traffic place, advertising design should follow two principles. First, do not affect the user experience, reduce the page bounce rate. The second is to put the ads in the most vulnerable areas of user attention, improve the click rate. The following is the homepage of my website ad bit design:

First of all, the navigation links below because of the high correlation with the Web page, so it is easy for users to click, the location of the click Rate will be very high. Second, since the user's reading habits are from left to right, read the title, the user's eyes will naturally gradually go to the right side of the screen, therefore, the screen on the right side of the ads will not cause readers disgust, and, the right side of the screen ads are very easy to read by users, conversion rate is also quite high.

You can see, home I only put two ads, Google allows each page to put up to three ads, why I do not put three? Because I need to ensure that the user experience, too much advertising, not only can not bring you more revenue, and sometimes it will reduce the amount of your ad clicks, this must be noted.

Ad bit design for a list page

List page in the site's access, may not be a large proportion of traffic, but reasonable optimization is also very important.

In my Site, the list page to ensure readability, I put the ads unified at the top of the site, this part of the first time to attract the attention of users, but does not affect the convenience of users read lists. Of course, due to the structure of my site, this part of the advertising optimization can only do so, in fact, there are many better ways to optimize the list interface, we must pay attention to learning in weekdays.

Advertisement position design of the article page

The article page is the website user stays the longest time some pages, therefore the advertisement clicks the highest, this Part advertisement position optimization is the most important.

In my English study website, the article advertisement arrangement as the picture, needs to notice, the right side advertisement is similar to floats, will follow the wheel movement up and down. This design, after many tests, is the one I think the most hits the design, the average click rate can reach more than 2.35%.

In the flow of no major changes, reasonable optimization of advertising, the site revision, my website advertising fee in a short span of 300%, the click Rate from the original 1% less than the current 2.6%.

Of course, my optimization plan may only be suitable for the structure of my site, only for everyone to do a reference to use.

In the actual operation, really suitable for your advertising position layout, you need to repeatedly test, and constantly summed up, in order to draw conclusions. Of course, you should also observe the advertising structure of similar websites, so that you can learn a lot of new things.

Finally, I hope this article can help you to really improve the income of their website.

This article is from: wwww.easyvoa.com (VOA English net), reprint please keep the link. We can enter the site to carefully study the layout of my advertising, if there is not enough, I hope you put forward a lot.