Reasonable choice SEO keyword greatly improve Rio

Enterprises more and more value http://www.aliyun.com/zixun/aggregation/8485.html "> Search engine Marketing, not only investment in SEM is also a lot of input SEO, but many enterprises can not get high ROI, Coing has been involved in Network marketing research, SEO precision marketing also has in-depth research, this article small wide on the specific next SEO keyword How to choose, your ROI will be greatly improved.

First of all, we look at what is the keyword, in fact, many people with the idea that a word as long as I like even the key words, in fact, far from the imagination so simple. A good keyword must have three factors.

These three factors are also called three degrees, that is, popularity, competition and relevance. So what is popularity? The direct point is like a certain brand of mobile phone like everyone likes, of course, if always the best, then the popularity of the network is how to assess it? Baidu has a tool called index, you can see the popularity of a keyword is how much, we put him into the popularity of Baidu.

Many friends may ask, I do not have a lot of words in the popularity of how to do? In fact, the following will tell you the relevance of the keywords to data mining.

Relevance in the first time I said how to select the EXACT keyword when there are ready-made tools can be operated, that is, Baidu's related search.

Many friends would say that's not the key word? Continue to dig, the relevance of 1 keyword search again, so that the second layer of related keywords, about three layers of mining we can get more than 1000 keywords. Of course these keywords are not necessarily you need to promote the keyword, so we want to delete the useless keywords. (Note: Now no use of the keyword does not mean that you do not need, is to save the time to write the article when you can use.) ）

So you have a lot of keywords, and then use the above to find the popularity of the method for the popularity of the query, get two rankings, one is related to the list of the popularity of the list, so many words I can not do it? This is true, we need to explain the competition, because some of the words have been competitive with the peer.

First: Search keywords related tool analysis keywords. For example, Baidu Index, Google AdWords, chasing words, webmaster tools and then began to choose the analysis of keywords,

Second: Check the site statistics system analysis of traffic sources. SEO before doing to their own site to understand the simple, look at the site before a good visitor is how to come to their own website, so know well and the first one to combine.

Third: Look for competitors. Analysis of key words must seriously analyze their competitors, to see what the choice of keywords, select a few, and then and the first, the second filter out the information for comparison.

Four: The use of networking to analyze visitor habits. Keyword all listed after, ask some of their friends around, if they meet the needs of such products will be how to search, with those keywords to search, and then further determine.

Five: Start to execute SEO project to observe the source of traffic again decision keyword. This is the most important, the general enterprise will analyze the keyword to let the SEO company to operate, ranking to achieve after the flow of the source analysis began to adjust the keyword for their own business. So SEO is still a failure. For example, a factory that manufactures water cups, its own business only makes plastic cups. Then submitted to the SEO company operation is the Water Cup. Then finally the Water Cup finally to do the first, the business is there, but to find their own is the need for glass cups, and so on. This effect is the worst effect, so this time must be on the brink, timely adjustment of keywords to plastic cups, so that after you find your customers will be the most direct potential customers.

SEO keyword choice directly determines the lifeblood of enterprise search engine marketing, even if you are more money invested is also wasted. So Coing suggested that as an enterprise marketing or marketing in the selection of SEO must be based on their own circumstances to choose the keyword, and then analyze and adjust the key words. This constant revision will make it possible for you to surpass your competitors.

Author: small width

Source: SEO Experiment Exchange Business Cooperation please visit the Small wide blog www.seo-ly.cn or Baidu search SEO company to find the wing Lingyun.