Reasonable design of web page structure and improvement of search engine experience

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Seoer all know the different search engine rankings mechanism and rules are a difference, so for different search engine optimization needs to take a different approach. In order to make the site rankings and traffic has risen, seoer need to use all the effort to meet the search engine experience, search engine experience is the site of the search engine friendly degree, is the site ranking the most important factor to meet the search engine experience is also to better meet the user experience, the most effective for searchers, The most appropriate information. The impact of the search engine experience factors are many, such as the stability of the server, access speed, web design, the relevance of the site and so on, this article is mainly about how to make web design to meet the search engine experience degree.

First, the rationalization of Web page design

1. To ensure that the site loading time fast, text clear, no grammatical errors in the text is the most important details of the page.

2. The need for reasonable navigation, so that users can quickly locate the status of a good page, quickly find their own needs information.

3. For the content of the Web page to make a reasonable layout planning, reasonable layout of the internal link style, site column planning and other details.

4.flash webmaster can use SWFObject and SIFR technology to make flash files more easily read by search engines. Minimize the use of multimedia files as a whole, as this can cause search engines not to index quickly.

Second, the Site directory design clear

We all know that search engine spiders crawling is a certain depth, when the site directory too in-depth, often difficult to be crawled, which requires a large number of outside the chain to carry out an auxiliary role, when it can be indexed by the search engine. But if we add such a deep directory link on the homepage, then in fact it is equivalent to two clicks to access the page, but also to achieve the purpose of inclusion.

For a small web site, it is best to only need a subdirectory, for search engines, this single directory structure is the most ideal, also known as: flat structure. If you encounter a larger number of sites, then you need two to three levels of subdirectories, but it is best not to more than 3 layers, otherwise spiders will be difficult to grasp the content. In order to facilitate the search engine spiders crawl and crawl usually use the tree structure, that is, in the root directory subdivided into more than one channel or column, and then in each directory to store the contents of this directory content page. In addition, the directory and file needs to be reasonably named, when the webmaster to name the keyword group, you need to separate the separator. The common hyphen "-" is delimited, and the Space code "" is often found in the URL. These are user-friendly memories.

Third, the website URL concise

For Web site URL pseudo static, webmaster are happy this, because the well-known pseudo static URL address simple and clear, more conducive to search engine crawling. But there are also a number of webmasters in order to add keywords in the URL address, but in the directory more than a subdirectory with the keyword. Here to remind you that the novice seoer,url in the keyword itself to improve the ranking help is not very small, so this approach is superfluous, but also the search engine aversion, here reasonable to do pseudo static.

Web design is reasonable, the experience of the search engine has a great impact on the search engine to your site, you need to be in the overall design of the page the clearer the better, the web design of some of the details of the problem to be in-depth analysis, do the best.

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