Reasonable excavation of long tail station so as to make a lot of money

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Regardless of any site, the long tail of the flow of words can not be overlooked an important part of the analysis of long tail words often used by means of Baidu know, search and ask and Tianya question and answer, how can the long tail word to bring income and benefits?

Website most common is the advertisement station and the product station, completes the long tail word, the following around the long tail Word does three steps, whether does the flow or does the product sale all has the very big help.

Advertising stations: To do the flow of advertising only need to dig a large number of small competition, the long tail of the word, users search and focus on the word, rather than simply by setting the long tail words brought.

Product Station: If the site sells products, it is necessary to rule out some worthless long tail words, no value reflected in the customer purchase intention of the long tail, such as: "Wood grinder How to use"! Obviously already bought this product, search such long tail word or meaning the same long tail word is absolutely worthless traffic, There is no need to work hard, no conversion rate of the flow of God horse is a cloud.

1, determine the long tail keyword

If it is to do the flow of the advisory website or other, after the long tail word needs to make some measures, long tail word is very wide, do not and large web site long tail Word conflict, unless your site weight than he is higher.

Do product sales of the enterprise website, the number of long tail words based on the number of products established. Remember, the long tail is not the more the better, but the more accurate, the higher the conversion rate, the above I have given a wood grinder example, so it is necessary to consider customers before purchasing products to understand the problem, combined with such as: Wood grinder where the quality is good, wood processing plants need which equipment and so on. For customers these problems from upstream to downstream products to expand keywords, so as to make quantitative changes to the effect of volume is the ultimate goal.

2, the website structure and the article directly affects the long tail word effect

Make long tail word say it simple also simple, say it difficult it also difficult. Simple is the long tail word competition is small, competitive rankings easy, said that the site needs a lot of original content to transfer weight.

Many sites use the way is to collect and reprint to increase the long tail of the words brought about by the flow, although such a long tail word effect is good, but the word ranking is not stable, it is easy to be search engine bulk k off.

Internal structure optimization of the site must be orderly, home page, channel page, section page and the inner pages to the tree structure, weights and rankings really play the effect of the site structure must be done well.

Internal chain optimization I have written "play the Enterprise site chain optimization," a article, the article has made it clear that the Enterprise Station optimization scheme in the text of the six major ways: first, within the chain Article Two: Label optimization three: Site content best for the original four: the common mistakes in the construction of the chain Five: Website structure optimization Six: To maintain a good mentality. The introduction is more detailed, the reader can go to http://wenku.baidu.com/view/ceec9eee5ef7ba0d4a733b85.html to view or download.

3. Optimization of Long tail words

Whether it is to do the flow station or do the product station, the long tail Word optimization work is similar to the flow of webmaster tail words optimized for search volume, and products for customer base.

Long tail word quantity, completely reasonable excavation out relatively difficult, do up need a lot of energy and article, long tail Word to original article dependence is very strong. To make the search engine to the weight, the original article can let your website to get the trust of search engines, so as to improve the weight, to ensure that long tail words get a good ranking.

It is very important to record the long tail word, record the URL of each long tail word, so that the next time you write an article to meet the long tail Word can easily add a stroke text. A lot of CMS system with the function of the chain management, my site www.fs789.com use is sdcms, every release of the article records to join the database, the next article appears automatically add strokes text, very practical.

Work will inevitably appear in the long tail of the word, the development of new valuable long tail words to make timely records, these words to be reasonably optimized to maximize the excavation of long tail words.

Play a good long tail words important early period: 1, to determine the long tail of the word 2, do a good job of the Web site Framework 3, the long tail word optimization. Other details need to learn from the work of the dots. Optimization is not by virtue of cavity blood, optimization needs a continuous working state and execution ability, very good grasp of the data of the key words, these effective data to play to the extreme, to achieve the value of long tail words, small station can still make a lot of money!