Reasonable use of the flow of explosive products: how to make related sales more attractive

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When it comes to exploding money, everyone is very clear, as an advertising product, drainage products, the significance of the important, we are very clear and attention, online also have a variety of experience and skills to explain, in this, the boat does not go to many words, the boat wants to share is, the explosion of the matter after the building, that is, the reasonable use of the explosion of traffic-related sales

When it comes to related sales, the noun explanation is very simple, which is to add pictures and links to other products in the baby description so that the user clicks on it. The role of affiliate sales is many, the most important thing is "hen with chicken", a drainage product (hen) through the related sales, driving potential products (chicken) quantity (sales) and quality (product weight), such as a "chicken" grew up, and then feed the store, driving the weight of the store. "Hen" The existence is always time-sensitive, so need a normal weight cycle, and related sales is one of the most important.

So what kind of product do you choose to match with affiliate sales?

1, similar to the drainage product (hen), related products.

Used to capture the user's most initial shopping intentions, users see your drainage products, feel good, but feel the color is not appropriate, or a certain detail does not agree with her mind, again looking for trouble, then you listed similar, and related, not only the choice of users to change the easy and convenient, but also allow users to choose more rich, This is how the customer experience is, so tempting and unreasonable.

We all understand that the category is different, many potential user habits are not the same, after all, our marketing strategy is based on users, so here are some subtle differences.

A, such as apparel shoes and hats and other categories, our major choice of related sales are similar. We have also bought apparel shoes and hats, understand the importance of details, after all, tune.

B, such as home appliances, such as functional products for the purpose of the main selection of our associated sales related. Functional, critical is very little, because as long as the price, function almost, there is no problem.

2, in the drainage product (hen) coordination and matching products.

For example, if you bought a coat, maybe you need a similar color style of the bottom of the shirt to match;

This is the user's most basic idea, then how do we do the specific operation?

Boat advice, don't shoot your head, a lot of managers or bosses, feel their favorite, users like, to the basis, often I feel how, the user on how; as a qualified manager and the helm, this is really undesirable, subjective means too heavy, in this user experience in the First Age, Everything is oriented to the needs of the user.

Therefore, we should look at your user's purchase rules, as well as product layout of the main product sales and user evaluation, the two should be very good understanding, users buy more products with shopping carts, is bound to be the user's favorite Collocation method, followed by the main product sales and user evaluation, you can refer to the judge, Choose users of the products, strong alliances, and then in the laying of product sales and evaluation of the advertising, users do not like the reason.

The above is to share with what product, the following share is the collocation of some skills

1, promotion.

This is very understandable and very common.

Note The main points: focus on the discount price and how much money can be saved.

2, hot products recommended.

In fact, this is a trick, in fact, a lot of stores selling products is its best-selling products, but it's potential products and profit products, not afraid of small two and users doubt it? Tend to have this is the line of sales or agent integrated sales and so on, we can do, but need to have a degree, and product quality and price style, To have assurance, the user is not a fool, there is no sincerity, although nothing at that time, but to their own buried the curse.

Attention points: Eye-catching indicates cumulative sales, if the price has advantages also put on the price, the herd effect amplification.

3, related sales of typesetting, templates.

This is very important, a lot of related sales failed shop, often will have, in the baby described in the front screen, piled horizontal six vertical eight, the grid is full of products, not to say beautiful, lattice and small, products can not see clearly, even visual pressure, how to talk about sales?

Note: The best is a row of four products, pay attention to the interval between each product and visual breathing, the picture size of each product, the boat proposal is according to the actual situation, as to the template color and so on, with the homepage and product page background hue to match.

4, the placement of the associated sales

This quick son, have a friend said put the front of the product page, some said put behind, have their own truth, boat feel, both have their own advantages, but also have their own drawbacks. For example, put in front of, will certainly disperse the user to the original expected product's attention;

So, the boat suggests doing the actual work: if you're on the drain product page, then you can put it in the front, because your main idea is to divert, not to drain the product sales; If you are on the potential product or profit product page, then you have to put in the back, because you are selling potential products and profit products, Diversion is not good.

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