Rebate NET CEO Ge Yongchang: Last year, co-dealer sales 6 billion

The investment community March 28 News, in the "Third China Internet Investment Conference and the Forum of e-Commerce financing Summit" sponsored by the Qing Branch group, the rebate network CEO Ge Yongchang said that last year's rebate net helped the partners probably did 6 billion of the sales, the current positioning is the field of pure effect of business marketing independent media, Taobao Alliance is also the third full effect of marketing media. Ge Yongchang that, overall, last year, the electricity business equivalent to a year of chaos, the overall situation this year may have some orientation.

Ge Yongchang said Last year 6.18 began to set off several orgasms, the electric business war, is indeed targeted at the consumer one of the most essential needs, consumers will buy things on the Internet the biggest demand is still more cost-effective, so, the electricity dealer launched a price war is very much to meet the needs of consumers, and if you can improve their internal operational capabilities, then this strategy is relatively easy to identify.

Ge Yongchang Think, price war has really have a false, regardless of how or attract a lot of consumers pay attention to online shopping, put more people from the line under the cable, for the electric business or more favorable things. After the price war must slowly tend to rational, cultivate consumer online consumption habits, slowly price sensitivity is getting lower, but also to attract consumers to repeat consumption, the first time after losing money through continuous consumption or can be profitable.

"From the end of last year, we note that we can bring more traffic to the mobile end, and do a lot of attempts to find that the mobile end user experience can do better, compared to the traditional web mobile end can control the entire purchase process, because the entire browser is basically their own, so the embodiment of better tracking. At present, it is likely that the mobile electric business in many electric companies accounted for 15%-20% of the proportion of 35 years may be half. "Ge Yongchang said that the mobile end of the user stickiness will be higher, because it is not easy to switch, at the same time, but also more convenient to meet user needs, mobile electricity business is very worthwhile to invest in a direction."

Ge Yongchang that today's electric business has entered a lot of fields, the future direction may be from the mainstream of beer and skittles to the all-round development of basic necessities.