Recent Dunhuang Network internal investigation and analysis of a global business-to-business electric dealer's four trends

Recently invited to participate in Nanjing, held in the billion power Annual meeting, I share the recent Dunhuang network of internal research and analysis of a global business-to-business electric dealer's four trends.

Trend one: Online sourcing of overseas business-to-business Enterprises has become the mainstream

Global business-to-business companies are fast entering the online trading era, which means that whether your online buyer is a C-end consumer or a variety of B-terminal buyers is a service in the form of on-line trading. There is no doubt about that. In the United States, we saw the authoritative research institute, in 2013, the survey report, in the United States corporate direct online procurement of enterprises, has reached 559 billion U.S. dollars, is online business e-commerce turnover twice times, can see the size of the enterprise online procurement is very large.

Accenture's research found that 50% of companies will put half of its purchases on the Internet, of which 59% of buyers start online procurement as the main mode of business, 27% of the buyers, the average monthly online purchases of more than 5000 U.S. dollars, and this trend is in fact the rising process. Accenture has interviewed 50% of business-to-business companies, and many companies say they are demanding their own, in addition to their buyers have the demand for online procurement, they are constantly persuading the past offline buyers to move the procurement line. Because a lot of business-to-business enterprises find that this kind of transfer, for enterprise's profit promotion, to the enterprise competitiveness, has the very big influence.

Trend two: The user experience of business-to-business dealers is converging to the consumer

The online business-to-business purchase form is approaching the customer experience with the consumer. This is because the entire Internet infrastructure developed, such as search, payment technology, including the rapid development of mobile end. We today many B-class buyers request, also is the whole platform for your logistics requirements simple, fast and easy to use.

The demand for goods, with the requirements of the C is very close to the need for a rich choice, the need for price competitiveness, need you in the logistics, in customer service response, can equate to the customer experience. There is a seller on the internet in Dunhuang, is specialized in the hotel chair cover business, his past orders are generally millions of sets, but in recent years, from 08, 09, he found that such large orders are less and more, replaced by a buyer to buy 100 seats, 500 chair covers. His buyer told him that we do not want to have so much inventory, we do not want to have so much capital to occupy, we hope to be able to have a faster order, do not mind to use some aviation way, even if the price is a little, but I want to fast, I want to have more categories, increase my competitiveness in the market This is a very clear and new form of international trade.

Trend three: Mobile Internet is the key to the strategic layout of business-to-business electric business

With the development of communication technology and smartphones, we know that in the United States, there are actually more than 50% customers, and his decision to make orders is actually from the mobile end. U.S. buyers, 29% directly through the mobile end of the procurement. This wave of mobile-end purchases is forcing many businesses. Survey reports show that 70% of business-to-business companies must quickly keep up with them and must quickly develop mobile-end solutions. Dunhuang Network is the first in China to develop the international market for the mobile end of the Business-to-business platform. 2012 Mobile brought us the flow accounted for the overall flow of about 26%, the first half of this year has become 31%. The number of transactions that brought directly to the market last year accounted for 17%, and the data is now growing rapidly.

Trend four: Cross-border electricity quotient growth and profit margin far higher than domestic

It is not only in China, but also globally, that cross-border electricity dealers are much higher in growth and profit margins than domestic dealers. According to the survey conducted by Nielson in 2013, cross-border electricity dealers are far better than domestic trade dealers in terms of development rate and profit margin. The United States, Germany, the United Kingdom, Australia, China and Brazil are the world's most active six major cross-border electricity market. With China growing fastest in these countries, Prof Chai Yutin has a prediction that China will soon be the first choice for global cross-border sourcing. We see that 80% of the reasons for Cross-border procurement are in fact concentrated in two areas, the first is that there is no domestic procurement of products, he needs a wealth of product choices. The second is to save costs, we see a lot of Chinese-made products, used to be the price of yuan, in overseas markets is the U.S. dollar price. We visited a lot of furniture in Dongguan a while ago, clothing and toy enterprises, which have a tile entrepreneur, he told us, you see our price, are we can not do the price, a box of tiles 300 yuan, affixed to a certain brand, overseas market this box of tiles sold to 300 U.S. dollars.

Inspiration to Chinese business-to-business enterprises

So today people talk about Cross-border E-commerce, from the way the information services in the past, irreversibly towards a comprehensive, full flow of online transactions. One is growing in size, and online sourcing is becoming mainstream. The second customer experience is also more convergent to the customer experience of the consumer. What is the inspiration for China's business-to-business and Cross-border E-commerce?

It is gratifying to note that China's cross-border electricity dealers ' online trading patterns are closely followed by the world trend, but there is still a huge space for cross-border electricity dealers to take the responsibility of leading small and medium enterprises to participate in the market.

I think we all know that China's business-to-business market is still a long and difficult way from the era of information service to online trading. In short, is the domestic business of the super developed background, the development of business-to-business is extremely backward, basically in the 90 's the first generation of the internet era, that is, when it comes to E-commerce, is the Yellow pages. First, almost 20 years later, the Platform for information promotion is still in the primary. I can hardly cite the domestic figures, the basic statistics are chaotic, information platform and trading platform is not divided. According to Iris Consulting statistics, China's business-to-business e-commerce transactions in recent years accounted for the overall size of the proportion of transactions in about 11%. Business-to-business E-commerce basically refers to Alibaba, global resources, HC-oriented information promotion platform.

Second, more than 90% of foreign trade enterprises, manufacturers free of foreign trade outside the electricity business. In recent years, the foreign trade in the form of online trading has received extensive attention from the society, even the government's active support, but the main participants in the grassroots foreign trade entrepreneurs mainly. More than 90% of foreign trade enterprises, manufacturers outside. We have a clear understanding of current business-to-business status, opportunities and challenges, whether we are a government, a business, an electric business platform or a variety of service providers.