Recently, a lot of people have written about the depression of the founders of the start-up.

The other side of crazy entrepreneurship

Recently, a lot of people wrote about the founder of the depression of the article, but I believe they are still worthy of praise, but also willing to explore the other side of entrepreneurship-the founder's happiness; Although the chances of success are not very high, entrepreneurs can still feel happiness and perseverance.

The Founder's Happiness Dilemma

Noam Wasserman, author of the founder's Dilemma, said in his book that founders ' initial entrepreneurial motives were two, one for wealth and another for control. It may be two theoretical motives that trigger the founders to make entrepreneurial decisions, but when you're in the trenches of entrepreneurship, there's a barrage of bullets outside, and you just can't feel the wealth or the control. You need to find some deeper feelings to drive you down the road of entrepreneurship, so what does it feel like for the founders to move on? In a way, the answer is happiness.

Creating in the most painful moments

The 15-year-old musician, Ferdinand Schiller, cut a handful of brownish-gray hair from Ludwig's corpse and deposited it in a locket, hoping that Beethoven's immortal spirit would continue to lead him to the music world. The hair was eventually handed down and sold at an auction in 1994, 167 years after Beethoven's funeral, forensics analyzed the "creepy souvenir" and found one of the amazing secrets:

Beethoven wrote the masterpiece of "Ode to Joy" in his most painful moments.

You can think of Beethoven as an entrepreneur in the field of music, overcoming abdominal pain, deafness, and a series of other illnesses, and writing a nineth symphony that celebrates happiness and happiness. How did he do it? Why did he do it? The answer is actually only one word, love. And Beethoven's own words sounded true and reliable, he said:

"Love needs everything and the right to need everything." "(Beethoven)

Choose to Love

I co-founded a company because I love to solve problems more than I fear of failure, and I am very satisfied with what I have done. Life is actually made up of a series of choices, and each choice is ultimately two choices, fear, or love.

Always choose to love.

Your entrepreneurial journey is also made up of a series of choices, and the strategies used are different. Sometimes decisions are ambiguous, so it's hard to tell love, in which case you can make decisions that give you the least fear. To help you with your entrepreneurial journey, the author lists some things that are worth your love, and may be lengthy:

Love Opportunity

When you see an opportunity, grab it and cross the other end. Economists talk about your time and opportunity costs. If you choose to leave your business now, then you don't have to complain about your boss's work emails in the late Sunday or early Monday, and of course, your complaints may come from other places, such as customers, users, or investors, but it makes you feel better than the roar of your boss. You don't have to endure any meaningless meetings, and you don't have to drive to a heartbreaking place every morning to attend these meetings. Isn't that enough to make you feel happy?

For an entrepreneur, the job is the same every day. Sure, you can have a gorgeous office and a huge compensation package, but who cares. Even if you can't start a company and you can't support it, you can at least find a normal job if you fail. If you're lucky, you can even become a VC. So, when you meet the opportunity, take good care of it.

Love Crazy

In fact, your career has only two choices, either becoming a "madman" or following a "madman". Entrepreneurship gives you the chance to become one of the most stunning "lunatics", and there are a group of people willing to follow you. For your family and friends, you will cherish the time you spend with them. You will sleep and sleep, get up early every day, be excited about creative ideas, and give work instructions to the team. Anyway, you're going to be crazy. But sometimes you also need to learn to buffer and use communication tools to get your time together so that even if you're in a state of insanity, your team can get a break. Here's a tip to sync your notes, documents, and other files to the cloud.

Love problem

You have to love your problems, like the Captain Ahab of Moby Dick loves whaling, for what? Because there will be failure in the process of whaling .... Many failures. If you can solve a problem, it is likely to create an industry, or at least, to have a significant impact on an industry.

If there are "wise people" telling you not to solve these problems, because others have tripped over these issues, this may be a good sign, because it actually means you're already doing the right thing. To solve the problem, there is a well-known wind cast a figurative analogy, he said:

"The problem is a bitch, and if you don't solve it, it will come and bite you." "(Fred Wilson)

Love to "Mend"

If you do your product well enough, then it should be more like a platform, at this point you have to do is to make good use of customer and market feedback, and constantly improve the product. Constantly "patching" your product will bring you "unexpected surprises" that will eventually be incorporated into your product's DNA. Often, very good products have been repeatedly "patched" by the founders. And more importantly, your team members may be tired of doing certain things in a certain way, and by "patching" they can make things better.

Love "Shipping"

You have to "ship" early, the early release of their products, so as to support product iterations. In particular, if your product is Internet software, then more early release, you can constantly update the optimization products, do not necessarily have to be developed a perfect product redistribution. You have to create a release cycle for yourself, not to keep an edge in product testing and, more importantly, to have a routine that you can rely on in a mixed entrepreneurial life. No one will know what will happen tomorrow, but we will launch some meaningful optimizations every Wednesday.

--"Try to publish regularly" (@rrhoover)

When someone falls in love with your product

The love I say here is not the "I love you" that people are talking about, it's too hollow. What I'm talking about is true love for your product or your company. Those who really love you will give you constructive criticism and will give you functional requirements for your product. When people outside start to tell you about your product, you will know that you have successfully developed the products that people love. When I am at a party or a party, I often introduce my company to others, and when I know they introduce my company to other people, I think they really do a "cool thing" ...

--"Developing products for others ' liking" (@alexisohanian)

Love Team

Your co-founders and your team support you and you have to support them. If you are a person fighting, then entrepreneurship will be a lonely road. You can give up some equity and get more support, especially when you need to run a business for a long time, and the different perspectives of the team will help you a lot. Your co-founder may be the one who understands you most in the next few years, and he/she/they are probably the only ones who can support you, and if you choose the right investors, advisors, and teams, they can really help you a lot.

Love Community

Creating a start-up is like building a village. For internet start-ups, the world is your village. Your community is made up of huge radiation circles, including your partner, your co-workers, and your mentor. For the mentors who walk in front of you, you need to keep in touch with them. For example, I have a mentor who was a linguist at UCLA and died a year ago, but they left me with a lot of valuable research that just applies to the problems our company is solving.

In the early days of entrepreneurship, the community can provide you with a lot of support. If you are a new immigrant, the community will help you solve many of the problems of American immigration; many companies can offer free computing services such as Aws,digital Ocean and SoftLayer; Some law firms also allow you to defer payment of the first year's legal fees, Like Cooley and Gunderson Dettmer. Many cities can also offer you joint venture venues, conferences and other social events. There are also many API providers who are willing to help you integrate your products.

Love to Grow

There is a phrase in the entrepreneurial circle, "you jump off a cliff, and in the process of falling, the wings will grow." "You need to grow not only professionally but also in your personal mind." You don't have time to love those flaws, because a lot of people are counting on you. Of course, you have to love failure, but no matter what, in the process of growing up, you have to find yourself.

"I'm slowly being understood-----but I still love what I Do" (Steve Jobs)

Love the "super power" you get.

Entrepreneurship makes you good at:

Bottom bounce, dig deep, thinking wider, starting from small, cold start, find and cultivate momentum, looking at the overall situation, leading thinking, focus on the next 15 minutes (hours/days/weeks) of the most important work, for most things laughed, ask for help, give help, series breakpoints, and so on.

"In the place where you are, with all you have, do what you can." "(Theodore)

Time Capsule

That's why I say entrepreneurship is fun, and you still need to be in the trenches to get ahead. History will tell us whether we are successful or not. Now, do what you love to do. Good luck, dear reader!