Recently launched a global campaign to publicize its newly released network security reports

To allow more old users to switch from Windows XP to Windows 8, it has recently begun to publicize its newly released network security reports worldwide, highlighting the risks of continuing to use XP systems.

According to Microsoft's statistics, in the global market, there are still 21% of users in the use of Windows XP system. In the Chinese market, the proportion of users still using Windows XP is more than 60%.

This also means that if a large number of users stay in the old system does not upgrade, Microsoft will lose a lot of revenue, and Microsoft's latest Windows 8 system is difficult to promote popularity.

However, Microsoft does not believe that revenue is the main reason Microsoft wants users to give up XP. Gupta, Microsoft's China Chief Technology Officer (NTO), said in an interview with 21st century Economic report November 12 that the XP system is no longer adaptable to the current internet age.

"To know that the XP system was released in 2001, it was 12 years ago." "The security technology that XP was equipped with 12 years ago was high quality at the time," says Sandy Gupta. " ”

In Sandy Gupta's view, the number of Internet users, the number of websites, the number of mobile phone users has exploded, and technology and environmental changes have made XP more and more exhausting since Windows XP was released.

According to the data reported by Microsoft, in the first half of 2013, Microsoft's operating system versions of Windows XP, Windows Vista, Windows 7, and Windows 8 were roughly the same rate of malware, basically between 12% and 20%. However, Windows XP systems are six times times more likely to experience infection than Windows 8.

More fatally, Microsoft has announced that it will officially terminate the patch and technical support for Windows XP software on April 8, 2014. "Then if Microsoft releases a new patch, the hacker is likely to reverse and exploit the XP vulnerabilities." Sandy said.

By then, a large number of Windows XP users will face "tough choices", either paying to buy a new windows system or tolerating the risk of malware attacks.

However, if the Technology XP system is outdated and needs to be updated, then in the business model, Microsoft itself also need to keep pace with the times, the internet era of free mode.

In this respect, Sandy Gupta told reporters, "We are really aware of the problem of business model adjustment, Microsoft is also making such a change." "For example, Microsoft's operating system is also applied to PCs, such as handsets and flat-panel terminals," Sandy said. Using Windows Phone on terminals like mobile phones, consumers don't have to pay extra.

At the same time, Sandy stressed that he did not think "pay" itself is a problem. "Through our contact with our users, we understand that they are more concerned with the value of the products that the product can bring to them, and that they are willing to pay for valuable products." ”

Sandy says Microsoft has also experimented with new business models in the Cloud + side, such as the use of monthly or yearly subscriptions for cloud services like Office 365, "with the aim of allowing users to use different devices anytime, anywhere, to browse data, access office, and other Any application. ”