Recently, Lei released a large satellite

Recently, Lei Foreign public put a big satellite: Millet company plans to become the world's top 500, if done, but also the world's shortest 500 strong!

A new company that has only 4.5 since its inception, where is the heroic dry cloud? In fact, it is no wonder that Lei dare to boast such a haikou, nature has his dare to boast of chips.

To say that, millet company in recent days is really good repeatedly ah, light on the headlines of the big news is so piece:

First, in IDC's latest global smartphone market share rankings, the millet mobile phone overtook the old rivals Lenovo and Huawei, leaped to the world's third, and in the domestic market is more than Samsung won the title;

Second, in the newly released 2014 Forbes China Rich List of the ten richest, 44-Year-old Lei ranked eighth, personal wealth reached 55.69 billion yuan.

Third, according to the Forbes website, Millet is considering more financing in the more than 40 billion dollar valuation, which will make it the world's richest private company. If the news is true, millet as a mobile phone company is valued at a stroke beyond Sony and Lenovo, and as an internet company is beyond the Jingdong.

So it seems that the millet company is very strong indeed. However, can enter the world's top 500, looking at the hard power, that is, an enterprise's operating income. So, to enter the world's top 500, at least how many years of business income to be qualified?

In 2014, the last of the world's top 500 list was a US company called "Thor" (RAYTHEON), whose operating income was 23.706 billion U.S. dollars, according to the official Fortune magazine. So, is not millet in the next two years operating income more than 23.706 billion dollars, can enter the world's top 500? Not yet, there is a problem of growth rate, basically, every year to enter the world's top 500 business income scale threshold is constantly improving.

Take a look at Fortune's 2013 and 2012 world top 500 rankings, of which the No. 500 place in 2013 was Japan's Ricoh Group (RICOH), The operating income of the year was 23.175 billion dollars, while the No. 500 in 2012 was the United States Manpower (MANPOWER), which had a revenue of 22.006 billion dollars. In other words, the three-year fortune world's 500-strong entry threshold average annual growth rate of about 3.8%. According to the calculation, 2015 the world's top 500 entry threshold of 24.607 billion U.S. dollars (150.521 billion yuan), 2016 is 25.542 billion U.S. dollars (156.24 billion yuan).

In fact, the gap between the two figures is very small, with a little more than 150 billion yuan. So, today's millet company's operating income and this number is a big gap?

According to the public data show, 2012, Millet mobile phone annual shipments of 7.19 million units, operating income of 12.65 billion yuan, 2013, Millet mobile phone annual shipments of 18.7 million units, operating income of 31.6 billion yuan. In the past two years, Millet's operating income growth rate has exceeded 150%. The current 2014 is not over, but according to the previous 2014 years of data, millet mobile phone shipments of 26.11 million mobile phones, operating income of 33 billion yuan, growth rate of 149%.

In addition, according to IDC data, 2014 Q3 Millet Mobile phone shipments of 17.3 million units, the first three quarters total has reached 43.41 million units. Considering the second half of the total sales of millet mobile phone is still climbing, and there are 11 factors, so the final Millet mobile phone 2014 annual shipments are expected to be around 65 million units. However, while the sales surge, the average price of millet mobile phone is falling, so still with the annual growth rate of 150% per cent of business income calculation, so millet 2014 expected operating income of 79 billion yuan.

This is actually from the original Lei expected the fastest to 2015, millet Company sales breakthrough 100 billion yuan is not far. In the 2013 China Internet Conference, Lei said, two years later, Millet sales will strive to be in 2015, slow will reach 100 billion yuan in 2016. However, it is clear that there is still a big gap between the minimum threshold of the Fortune 500.

From 79 billion yuan to 150 billion yuan, annual growth rate of less than 90%, if according to Millet company in the past few years of growth, this is of course small meaning. But don't forget, today's millet is already a Big Mac, a year in China sales of more than 60 million mobile phone brands, in addition to Samsung and Apple, only the peak period of Nokia can do. On the basis of this order of magnitude, would it be possible to double it?

We first calculate, according to the current average millet mobile phone price, if you want to do 150 billion yuan, in the end a year to sell how many mobile phones?

In the first half of 2014, the total sales of millet 26.11 million mobile phones, sales of 33 billion yuan, according to this data, millet mobile phone average single price of 1264 yuan. Then, to achieve more than 150 billion yuan sales, millet one year to sell the mobile phone is 120 million!

What is the concept of 120 million mobile phones? Including the glorious period of Nokia, Motorola, including now the king of Apple, Samsung, did not take a brand in the Chinese market in a year to sell even more than 100 million mobile phones! The top brands of the above, in the Chinese market a year at most also sell 70 million or 80 million mobile phones!

In other words, today's millet has done what the international giants in China can do the ultimate. And 100 million of sales appear to be the Chinese mobile phone market insurmountable ceiling, especially in today's mobile phone share has been highly saturated situation! It seems that if millet want to enter the world's top 500, just rely on the Chinese market is clearly not enough!

So, Lei to fulfill his commitment to kill the world's top 500 in a year or two, he probably can only hope for overseas markets. In fact, the overseas mobile phone market is very malleable, especially in India, Brazil, Russia and several other populous countries, the smartphone market is similar to the situation in China a few years ago. The question is, can millet replicate its madness in the Chinese market in these countries?

Of course, for the development of overseas markets, millet has already started. Here are two representative messages to reflect the ambitions and acts of millet on overseas markets:

First, the millet mobile phone into the Indian market, in a short period of 2 months, on the shipment of 500,000 units, this score probably to lei more to eat a reassuring;

In addition, Millet has just borrowed from 29 banks around the world up to 1 billion U.S. dollars in low-interest loans, the core purpose of the loan is used for overseas expansion.

Now it seems, Millet Ming in the next two years in China to continue to sell 80 million to 100 million mobile phones is very possible, but want to create a breakthrough in the history of 100 million of the number I am afraid it is very difficult. Therefore, if millet can not be in the Ming and the year after the overseas market quickly to do 20 million to 40 million of this volume of shipments (can not be sacrificed at the cost of price), then, the world's 500 strong threshold for millet, is a visible but not the ridge.