Recently a lot of friends to the author of the consultation, is to know how to make a new site can be collected quickly, and generate rankings. To this, the author's answer is, if hope Baidu Spider can like on your website, first you want oneself to like own website.
First, webmaster to become the site's chief fans
If even the site webmaster do not like their own site, then how can you let other users like it? The same reason, in the Baidu spider more and more humane now, concentrate on the site webmaster, will certainly get Baidu better evaluation-the emergence of rankings, not because of your special optimization and appear, But because you concentrate on the station and appear!
Perhaps for many SEO friends, they will not necessarily recognize the above sentence, however, I think Baidu has recognized the important point, if a large number of rubbish content flooded the internet, full of their own search platform, it will inevitably cause Internet users disgust. So in 2013, when Baidu's Green rose algorithm and the spark program, many people feel that the previous set of SEO practice problems, a lot of sites are down right, many SEO suffer, and even some people clamor SEO has died!
In fact, Baidu is not disgusted with SEO, but the use of optimization means to make a large pile of inferior products to do the first page! Just as knives have both positive and negative effects, they can be used to cook rice or to arson and care about how users use them. The same reason, SEO is also a sharp knife of the Internet, if we can make good use of, not only can the site quickly promoted to the home page, so that more relevant search needs of friends can come to the site to find the right information, more can make the website platform more easily to get the brand publicity effect, attract customers to make profits. But if we take advantage of the SEO technology and all the resources we have on hand, just put some do not know the so-called website platform to push to the home page, so that search users feel that in Baidu can not find what they want, over time, not only the site is difficult to obtain long-term benefits, but also drag Baidu's search market share, so the cleaning of Baidu is inevitable!
Based on the reasons, we as webmaster at the same time, it is necessary to know the truth of a proud, only our website quality in line with the needs of Baidu, then Baidu will give us a reasonable search rankings. So webmaster is very necessary to become the principal fans of the website, only when they really like their website, hope that through it can share more information to like-minded friends, can get more support from the Internet, we cannot forget the true spirit of the Internet is open, equality, collaboration and sharing!
Second, Baidu is a Big Mac collector
Why does the author repeatedly emphasize the importance of website content? Because it involves the true nature of Baidu-the Big Mac collector!
Case: Let us return to the internet age 15 years ago, when due to the Internet cost more expensive, so very fashionable a kind of software called offline browser, in fact, the principle of this kind of browser is to collect the site to pack, and then download to their own hard disk, Then you can slowly study and study the content of the website.
In fact, that kind of software is called Spider software, because if you do not limit, then through the Internet link Channel, can even download the entire Internet back. When I was a colleague of the website, I had already realized the importance of the relevance friend chain. So our people tend to be relaxed about the collection level of spider software, because it will not only be able to download a website back (when the site is mostly less than 100 pages), but also can be related to other sites can also download back.
For example, I used to use this spider software, packaged a number of outstanding Japanese doujinshi Web site, and the links between these sites, is through the link between friendship links. Then we can learn from these software why anchor text links are more important than text links.
Through the above cases, I hope that the explanation of the point is that the essence of Baidu is a Big Mac collector, it first to continue to collect, and then included in their own database, making indexes and classification processing, can be presented in front of everyone.
However, even if Baidu is rich again, but the data server is still a huge investment, so with the current expansion of Internet data, there will always be a cost limit exists. Why is Deng Yaping's immediate search in 2 years time lost 2 billion? believe that there must be a lot of money is due to the input of the server and cost. However, instant Search and Baidu comparison, just bucket, it is conceivable that Baidu Search server group investment is how scary.
We all know the meaning of reducing expenditure, or looking for more opportunities to make money, if it is not, only the knife and water. Then what is Baidu search the best throttle object? Is that the garbage site, is that the mass duplication and duplication of information, when we from this direction to consider the problem, it is not difficult to explain the 2013 many sites were down the right reason.
Third, Baidu and duplicate content of the relationship
In 2013, Baidu's impact on the outside of the chain is very large, it can be said that if you released before the more than the chain of junk, then the site is the chance of being down right. We all know that the search engine scoring mechanism is a good content more easily to be shared out, so the more reprinted to explain the content of the article better.
Unfortunately in the domestic because many people are too clever, unexpectedly in SEO optimization appeared on the outside chain Commissioner such a position, specialized release chain to various platforms. Many site owners are wishful thinking, as long as we have more outside the chain, then our ranking will be better, the higher the chance of making money! In fact, the outside chain Commissioner does in a short period of time for many SEO optimization of the site to bring profits, but for Baidu, more and more repeated content, Not only does it occupy its server resources, but it has no profit prospects.
Would have been a wonderful plan, let better articles are reproduced, and then give the original article source of the site better rankings, but because of the interests of the blind, so that the good things have changed the quality, so Baidu will hurt the killer, clean up the Internet environment-this is the best embodiment of overkill, if those bosses can restrain their greed, Not too much, perhaps the killing moment could be delayed for several years.
The author and many do SEO promotion friends after the exchange found that many want to optimize the site through SEO boss, will often give them a task goal, to be completed in a period of time to complete the chain, or deduct money deducted wages, so in this environment, many people in order to complete the promotion goal, have to find some shortcuts to solve the problem, Then produced a black chain and garbage outside the chain, for a large number of garbage content has laid the foundation.
Imagine, in a lot of only a few people do SEO small web site, if the regulation of a daily release 50-100 outside the chain, then these seoer and how much time to update the quality of the article? If you publish the chain by copying sticky posts, how many repetitions will they produce over the year?
Four, a large number of repeated content to make high-quality original valuable
As "Tong Pak Fu Point Chou Xiang" inside Stephen Chow's first glimpse of the autumn incense played by Gong Li said: "She is not the legendary so beautiful." "But when other people show their faces, the guosetianxiang of autumn incense is the power of contrast-a lot of repetitive content that makes the quality of original articles invaluable."
If the Internet is a unique thing, it is not easy to highlight the importance of originality, because you do not know how in a pile of different kinds of things inside the search for excellent varieties. But now, with the advent of a lot of repetitive content, let Baidu spider can analyze what is more unique, and then put it as a good thing released and continue to test, through in-depth technical analysis and time precipitation, spiders can clearly know what information is to search for users like content, nature will give better rankings.
That is, when some seoer choose to release a large number of repetitive outside the chain, he is artificially make the reason for the spider to leave. In 2014, many veteran feel now Baidu is more and more difficult, in some forums, there are also many people eager to find solutions to the collection and ranking method-in fact, the answer is very simple, as long as you know how to make users like, spiders like the page can be.
V. Baidu Spider as a pet
When the search engine spider heap on your site every day, you will have a happy trouble, is that they are wasting the resources of the Web server. Even if there are times not to update, they will continue to climb the old pages, to seek new food from these pages-the Baidu Spider as a pet, this may be one of SEO optimization objectives?
The high quality original article can let the website keep getting the spider to patronize, this already has no doubt. In the 2014, we can do a simple experiment, that is, in the same time to use two different methods to optimize, one is a large number of outside the chain to release a small update station, the other is the opposite. Believe that the experiment of friends will experience that the short-term effect of the former may be more rapid, but for those who wish to evergreen site, the answer is self-evident.
Open the Web site log, we can dig a lot of information-from which day finally have the first spider to visit ... Since when do they gradually heap up--as long as we often analyze the log, we can understand the spider like the whole process of the site.
When they are more and more like climbing, then the ranking of the site is also logical, after all, ranking is a spider brought gifts, as long as we keep it properly.
Six, concentrate on doing the website
When the site has no good content to show to users, should not think too much of the rankings of things, want to allow the smooth development of the site need to have a full content to feed spiders. A large number of outside the chain, especially outside the chain not only can not let rankings appear stably, but also left to be down the risk of right.
We need to know the nature of Baidu, to understand that it is a Big Mac collector, it needs a lot of high-quality articles to support its development. At the same time, Baidu can not indefinitely store a very high degree of duplication of content. With the development of the Internet, a large number of data has been overwhelmed by the emergence of Baidu, so it must be very high degree of duplication of information in the pain of the killer.
Focus on doing the site, and let yourself like it, focus on creating a site in the industry's various information, so that it has a large number of unique content and can be naturally spread out, so that spiders automatically find the door, gradually like and willing to become a website pet.
Green Luo algorithm and the gradual introduction of spark program, let Baidu changed the previous optimization means, but ça is, the essence of the site is a media, even if the media has a large number of distribution channels, but if its cover vulgar unbearable, content Dog, naturally attract readers welcome.
Therefore, I hope that more and more sites can have a large number of high-quality and professional content, so that users with search requirements can find from here they want to know information. In order to achieve this goal, let us concentrate on doing a good job of the site, let it from scratch, so that it can be Baidu spider as a pet. At the same time I hope that these excellent sites can have for the company to create brand effects and profit-making role.