Recognition of these three points, one months will be able to master art knowledge

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the network, we will see a variety of pictures, whether it is news information, or online shopping platform, leaving the picture, E-commerce development can not be so rapid. In the field of electrical business, the person in charge of picture processing called "Art", these people's treatment from thousands of to tens of thousands of, even hundreds of thousands of. Many times they give people a sense of mystery, a common product, through their hands, it is easy to become a burst of money, was given high prices, become a source of profits. Indeed, art in the E-commerce domain occupies a very important position, no art, and then the powerful power of the team can not operate.

No more powerful art can not be separated from PS, and PS is just a tool

No matter what kind of art, their masterpieces are inseparable from PS (ie Photoshop software), can say that PS can take all the network. Learned the PS, ugly figure can become beautiful, static can be moved, small into a large, Yiwu can become Paris, the scene of the mountain can become a romantic ocean scenery, indoor can become pastoral ... As long as you can skillfully master the PS 擮, e-commerce to use the pictures can be made out. We want to understand, want to do art, first learn PS, the equivalent, to be a swordsman, we must first learn to use the same as the sword.

First of all, PS it is just a tool, and not the Almighty God, do not think that when the thought of learning a little PS, it can automatically handle the picture to achieve the effect we want, this is the biggest mistake. For example, the intelligent rice cooker, if we do not plug in the electricity, not to add rice, and then press the switch, adjust the time, it will never cook rice. Then the sharp chopper, if we do not have to hand to cut vegetables, it will never automatically husband we cut vegetables. PS is also the case, it is just a tool, if we do not do it, it will always be a silly not to pull the software.

Secondly, the quality of the tool depends on the proficiency of the use. People will use and make tools of animals, climbing tired will find a crutch, outside too bask in the umbrella. In our hands, any tool is important. The same art, with the PS software, some people pay only 2000, some 20,000, some two or three years of art, with a mobile hard disk, font library, material library have not prepared for themselves. Simply put, PS proficiency determines the art of the treatment level. For example, there is art, you give him a picture, simple to say the use, he will brush two to help you out, and some people open PS, first deal with what, and then deal with what, are not known. Once a client said to me, he recruited a graphic artist, into the company before the very God, the treatment of openings said not less than 4000, did not expect to go to work, nothing to find the end, one day down, pulled 8 photos, but also affixed to the computer side of a shortcut table, each press a key, to the paper on the corresponding recruit once ... Here, do not want to say the length of others, but this is the reality, if not even the use of tools are skilled, then talk about what work efficiency? Wu Song is strong, flexible body, can kill the tiger with his bare hands.

In addition, the design thinking determines the value of the work

Art, is used in communication with pictures, in the expression, in the delivery of product information. The actual sales training will mention one: communication skills. Similarly, in the process of PS processing pictures, but also follow this communication skills, but this technique is displayed with pictures. Skilled use of the PS tool, it is only the basic requirements. To master art skills, but also must understand the design thinking, can be simply understood as: what to do to better express a certain kind of information. Just like a beautiful woman standing in front of her face, see her smile, the side of the moving S-line, the back can see charming hair. In processing pictures, art must also be based on the requirements to think, the same product, how to reflect its selling point, how to express its value, and hundred mechanical products will be displayed.

Art, the true meaning of "beauty" is to attract

Today, Taobao beautiful era has ended, the kind of tall picture has been abandoned by the market, now E-commerce enterprises to be attractive, no matter what way, as long as the picture to the shop, will attract countless people to click that even if successful. It's not like a train. E-commerce pictures, if there is no click-through, that is a failure, this point those who do the through train, drilling exhibition map people should have a deep understanding. In reality, about long queues in the case of a lot of panic, the network is the same, if the art of doing pictures, not attractive enough, then no one clicks, even click, how can there be business? So, today do art, do not go to pursue those beautiful pictures, less to play montage techniques, Creating attraction is the first goal of art.

Intuitive delivery of sales information is the first task of art

Shop is to sell products, all need art, because they want to pass their professional knowledge, the product sold out, so that enterprises get the expected profits. Art is like a tailor, the product is a girl to marry, the girl's fate is in the hands of the tailor. No matter what the industry, no matter what platform, the work of art must be tightly around the "sell" word, the art of processing the picture, must be sales services, is to help sell the picture. Any picture, it must be intuitive to the sale of information to consumers, at a glance, eyes can see what is going on, a simple example is: Full 100 yuan package mail, buy 1 send 5, new product 99 Yuan reservation. A few short words, but the message is very intuitive, anyone can see. People who have a need will naturally click on it and will pay attention to it.

The above is about art knowledge of the basic points, can be summed up as a simple sentence: skilled use PS will sell information intuitive display. If you are interested in art, or recognize my view, you can spend one months to learn art, it is not difficult, it depends on your own have no interest, or say willing to spend one months to learn it. With one months of time, under the guidance of the teacher, learning PS, completely OK. After your own efforts and practice, to deal with shop art, 100% is not a problem.

This article from the Sunday report of the QQ space, reproduced please indicate the source