Recognize the industry and use the Internet to solve problems

Absrtact: In recent years, MA, Zhou, Wei, Lau, Guo and other corporate bosses have delivered speeches on different occasions, from the suggestion of traditional enterprise transformation to the prediction of mobile internet trend, content is full of gold. "Business Value"

For some time, MA, Zhou, Wei, Lau, Guo and other corporate bosses have made speeches on different occasions, from the suggestion of traditional enterprise transformation to the prediction of mobile internet trend, content "gold" is full. "Business value" sorted out the core points of the five-strong speeches.

Mr. Wei September 14, 2013 in the "Island Internet Club" The theme of the inaugural ceremony speech.

"85 will lead to a qualitative transformation of the electricity quotient"

China without Ma Yun, E-commerce will be successful, but may be more years of exploration. The real decision is the age structure of the user group, you can not early, the chance of the night is gone. In these 2001 years, Shanghai has a great E-commerce company called 8848, than the current Amazon are cattle, because they were O2O, but all this started too early, behind the crowd has not grown up. The pioneers are generally martyrs.

Including now many start to do mobile Internet also because the action is too early, so must have the homeopathy. The understanding of China's Internet population structure determines the layout and start of what you do.

The internet changes our generation is actually very small, we use micro-letter, with Weibo, and our next generation 85 is not comparable, and this trend is irreversible. When I was 2008 years old, I had a judgment that 2015 years is the node of Chinese e-commerce from quantitative to qualitative change. Why? Because of the 30, 85-born people into the 30-year-old, they become the mainstream of the community.

So no matter what industry you're in, you just have to look at how old you are. You know you have a few years to go. For example, last year I invested in China's largest wedding photography Mrs. Kim, they are also our Island Pro. Why? Because after 85 is now the peak of marriage, their choice of wedding dress is not like we used to marry, go to a lot of bridal shop than parity on the set. They are particularly demanding on the quality of wedding dresses. Including our Wang Jianguo total King, also don't worry. Mother and child market is not so fast, but fast, 85 of the age of childbearing is coming, and so that time, they will be more viscous online. So the island just asked me what I was looking at recently. I'm just looking at what I'm going to buy after 85. After 85 something is about to buy, this vertical area of E-commerce will become the mainstream.

"Can't see the end of e-commerce being eliminated"

Traditional enterprises from the earliest start of the invisible E-commerce, to later despise, I have seen a lot of clothes to do the big guy, said the clothing industry water is very deep, every customer's age is selling books, how he might sell clothes. including Gome, Su Ning, just out of the Liu Comrade also look down, so this stage is to see, but despise. 2009 to 2010 or so, Taobao annual "Double 11" are in to everyone sobering. No more than 20 hundreds of millions of of the turnover so that people can not understand. And the last thing is to see. Just can't see how to go in the future. If your consumers have migrated to the Internet, you have not migrated to the past, and eventually your business, your brand, your product will be eliminated.

"Online retailers will use passenger flow to do mall"

There are four modes of e-commerce in China.

The first is platform class, in short, online commercial real estate. How do real estate bosses play? It is generally a mall, regardless of pricing, inventory, nothing. Such companies are more like internet companies. What is the secret to success in commercial real estate? The greatest secret of success is that the land you buy is cheap enough. Now the internet on the PC end of the enclosure era has ended, when the development of an active user Taobao only need 2 to 3 yuan, the equivalent of an acre of commercial 200,000 yuan. Now it costs 100 yuan to develop an active user, even if you run into a good operation team of 70 pieces. Because the "ground" is too expensive, so the mall on the PC side of the era has passed, now mobile end to develop active users or relatively cheap, but such a cheap "premium" will not exceed 1.5. 1.5 After the mobile Internet solicitation costs, drainage costs will be close to the PC.

The second category is online retailers, such as one shop, Beijing east. A lot of online retailers are really losing money, where is the way out? It is also very simple, similar to our hotel in front of the Carrefour, which is the world's best turnover Carrefour. What are their patterns? Retail does not earn money, the retail building to the second floor, the third floor, while the first floor to rent out, the use of my people collect rents are also very lucrative, so the next step for online retailers is to run there, using my passenger flow to do mall.

The third category is to do the online brand. For example, free brand visitors. E-commerce If do platform to be big quickly, but do brand should be fast. Brand is not about how big you are, but whether you are fast enough. Today, I have invested 8 projects, not one of the business operators, because one is not in line with the true value of the creation of standards, are blindly to do the scale, and do not know what the benefits of scale?

Four is O2O, the line must get through.

"E-commerce is Ma Yun, business electronic is everyone's"

In the traditional industry, we should pay attention to what kind of traditional industries you belong to. Because some traditional industries his original model is very vulnerable to the impact of the Internet. There are also four kinds of shocks.

The first category, for some products easy to be the data of the industry invited to the immortal also have no way. For example, I used to rent DVDs when I was living abroad.

The second category, the enterprise's products are extremely standardized, will also disappear, 3C things easy to standardize. I have a colleague in my 85 who says he has never been to a supermarket in his life, only to a convenience store. This is very scary, standardized products do not need to go to the store to spend.

The third category, the product is not standardized, but also can have a long tail effect. This kind of product will benefit from the Internet, this time the offline experience becomes very important, many big-name fashion stores, flagship stores, experience shops are still open, but do not expect to generate sales from the store.

The fourth category, if your industry is product plus service, then you can benefit from the Internet is even greater. Offline shop not only will not perish, but also can vigorously develop. Because he sells the service is cannot replace on the net, for example wedding photography, for example the dining, washes the head, the computer impossibly high technology to that degree. ”

Ma Yun proposed e-commerce, that is because he had no business, he is barefoot, basically smashed the spot. And you have business, I suggest you consider the problem is the electronic business, not e-commerce. You're not doing anything. You are E-commerce, you have a physical store offline, there is the original business that called business Electronic. The Internet should be a solution to your problems, not to bring new problems to your existing businesses. If it is a traditional enterprise, take the lead should consider not to become e-commerce, but consider, my original business platform which links can use the Internet e-commerce means to solve. E-commerce belongs to Ma Yun, business electronic is belong to everyone. [Click to read the full speech]

Zhou: don't always want to make money, first value user experience

October 18, 2013, Zhou in the "2013 Huaxia star forward Plan" of "Small enterprise Public Good forum" on the speech, the industry as a traditional enterprise transformation of the Internet Classic course.

"User experience is to open the mineral water, drink Maotai"

Many enterprises have some misunderstanding, feel that using the Internet, is not to spend money to buy technology? The internet has many big concepts, many people talk about the internet is cloud computing, big data, social network, mobile terminal, as if you spend money, bought the technology of the Internet, become an Internet enterprise.

Actually, I think those are some tactics. I think that in order to face the challenges of the Internet, we must master several basic values of the Internet. They are different from traditional business.

First, the internet age is an era of destroying information asymmetry and an age of information transparency. In the internet age, consumer behavior has changed. In the absence of the Internet in the traditional period, the relationship between the merchant and the consumer is based on information not known. In layman's terms, buy the essence without selling.

What the traditional business says is that the client is God. In this economic relationship, there are only two dimensions: one is a merchant, the other is a customer. Who is the customer? He is the God who pays me. This is the rule of the game of the traditional economy. A variety of marketing theories, through product packaging, advertising promotion, promotional sales, is a goal, is to sell things to customers.

But, with the Internet, the rules of the game have changed. Consumers are becoming more and more active and have a voice. This is based on asymmetric information marketing, the effect will be less and less, and the user experience will become more and more important.

Today, all products are highly homogeneous. You provide to the user, the past is a function, and then to meet the needs of users, and then further said to create value for users. But in the end, you find that the decisive factor in winning is actually the user experience.

I open a bottle of mineral water, after drinking, it is really mineral water, this is not called experience. It is only by putting one thing to the extreme that it is beyond expectation that experience is called. For example, someone handed a bottle of mineral water, I drink the original is 50 degrees of Maotai. This is beyond my experience. Assuming it does happen, this is a good user experience. I would say everywhere, I go to where the meeting, I opened a bottle of mineral water, the result is Maotai. I also want to write a microblog, absolutely forwarding more than 500 times.

"Get into the Internet, don't think about making money."

Free is the spirit of the Internet. From the business game rules, the Internet products and services, although the ever-changing, but the mode of earning money in fact, three kinds.

The first way of earning money is to use the Internet to sell things. If you sell real things, you can call it e-commerce. If you sell virtual things, such as selling funds, selling stocks, selling financial products, you can call it Internet finance. Aside from these concepts, the first way to earn money is to use the Internet as a platform, do or traditional business, it just played the characteristics of the Internet, is the power of the network.

The second type is advertising. If your service doesn't make money, but you have enough eyeballs and enough users, you can recommend other products and services to them, which is actually advertising.

The third type is the value-added service model, the most typical online games.

Over the years, the cattle of internet companies can not escape these three modes of income, but only if you must find ways to get the largest user base.

When you decide to enter the Internet, even if you do not understand, do not think of the first to make money, or the traditional business simply copied to the Internet, or simply the Internet as a distribution platform, promotion platform. This is not a real understanding of the Internet. You should seriously consider how to use the Internet to create more value for users so that you can get more users than by traditional means.

We all use micro-letters. Some time ago, a lot of people argue that the micro-letter is not to charge. I'll tell these people that you don't understand Tencent, Tencent is an internet company, using the rules of the Internet game to see. Why is it disruptive to operators? Because the micro-letter to the carrier charges of SMS and MMS for free.

Micro-mail will not charge your communication fees, you use micro-letter every day, Tencent is a huge user base. However, Tencent as long as in the micro-letter to promote the game, so that everyone hit the plane, in which you recommend goods, it can easily earn more than China Mobile each year to collect the message fees more money.

What is the free business model? is the extension of the value chain. We did not stay on only antivirus, I made a secure browser and secure the App store. Because of my free security, free antivirus to bring me 90% of users in China, so there are a considerable proportion of users using 360 browsers, using 360 mobile phone assistants to download a variety of mobile games, mobile software. This creates huge traffic. With the flow, you can generate search, navigation and other advertising models.

Many people use the browser to play the game, 360 to the players to promote some games, to the user charges, this is value-added services. Advertising plus value-added services, which became 360 of the business model.

Why Internet hardware can not make money? That's because the hardware is no longer the only link in a value chain, but it becomes the first ring, the window that I interact with the user, and it becomes the bridge between me and the user. Businesses are counting on users to use my fridge, drive my car, watch my TV, and try to provide other services every day. What is the biggest challenge for traditional manufacturers? is to learn to use the idea of the Internet to do follow-up services. If I were just a manufacturer that would make hardware and sell hardware, your value chain would have been lost for free. You may end up as a foundry and earn a meager profit. The high end of the value chain will be taken away by vendors doing information services and user experience, which is not alarmist, it will not happen immediately, but will see this trend in the next five years.

"Innovation should go down to the altar"

Innovation is not a great theory, it's something every cock can do. I also found a lot of cases, but also with the exchange of people. I use two most popular words, to make a summary. Subversive innovation is three kinds:

The first is that you really invent a new kind of raw material. For example, you invent water to change oil at home, this is absolutely subversive, "two barrels of oil" must kill you.

The second is the innovation of user experience. You make it simple to have a complicated past. You put the past a very difficult thing, may need to learn things, become a no-brainer can be used, is actually a simple force. Many people always feel that they have to do something that no one else has done before they prove me a cow. If the user does not recognize, you can not overturn the technology of cattle. For consumers, you want to do a huge consumer market, if you can reduce the threshold, just said one is the threshold of money, one is the threshold of the use of barriers. It can produce the power of miracles.

Weibo, for example, reduces the difficulty of writing and reading compared to blogs.

The third is the subversion of the business model. Business model subversion, with the old saying, is that you put the original very expensive things, can find ways to reduce the cost of particularly low, even the original charge of things become free. This is a huge reversal, of course, not overnight. A lot of disruptive innovations just came out of the micro-innovation. I'm afraid you don't even realize that you're doing this to subvert an industry. To the leaders of the industry, they must be looked down upon, can't see clearly, can't understand. If you have just come out, they will understand, it must not be your chance. They must carry the power of human, material and binding to kill you. [Click to read the full speech]

Lau: A commitment to mobility

Tencent Internal speech

"The way the mobile internet is becoming clearer"

The growth of the Internet has continued at around 10%, but the growth of smartphones has doubled, with volume already close to 400 million per cent.

First of all, this piece of the game, the past 1-2 years of slow growth, but this year to grow faster, the larger factor is the rapid development of mobile games.

Second, the entire portal model is slowly overturned, so the portal advertising growth is very slow, and even some are backwards, this is to see the movement in the tide of subversion;

Again, although the search engine growth is very fast, but the growth rate has fallen from the previous year, and now the growth is largely the growth of RTM, rather than the growth of the user, from the PC to wireless, wireless, the whole search of the transformation mode is not fully established, subversion is also emerging;

Finally, we see that e-commerce, online payments, and people's lives are still growing in the situation, the degree of moving subversion is not so high.

The whole mobile Internet is becoming more and more clear, the last meeting we said to change the existing certain challenges, now, we see the growth rate is very fast.

The entire mobile internet has grown faster than everyone expected and will continue to accelerate. The first example, the game, KakaoTalk is the industry model, in South Korea a quarter of the water has been close to 200 million U.S. dollars, occupy the entire Korean mobile games more than 60% of the market share, this is a very huge new market, line in Japan, the game income is very high;

Second, advertising this piece, Facebook in just a year advertising revenue has been 41% from the mobile side, last year, we still doubt whether it can be moved, but at the time of the change is very, very fast, and yesterday its share price has been innovative high, to 122.7 billion U.S. dollars in market value;

Third, the electricity quotient this piece, in does not have the logistics mode to move the trend to be very, very obvious, for instance Groupon, Amazon this has the logistics relatively to change the speed to be slower, but can see the year ratio growth very fast, the growth rate surpasses 400%;

Fourth, we can see a lot of O2O development very fast, Ctrip this hotel mode, now the mobile penetration rate is 40%, 6 months before the mobile penetration rate is less than 20%.

"No hesitation in moving into the"

Moving this piece of the short term to our income is relatively small. In terms of income, our growth is fairly robust, the game is 15 billion, an increase of 33%, the main power or end of the tour; advertising this increase of more than 51% of the year, one is video, one is a wide range of communication; The community is visibly affected by the movement, because our entire VIP system has not really grafted to the moving side, This year is still more concerned about how to reshape the QQ, Qzone the overall mobility of competitiveness; The electricity quotient this piece, the electric power trader fast development, hoped the momentum can continue.

We believe that in the future if the move of this piece can begin to come to a start, we now also hesitate to invest in the future, even if the profits will be damaged, but we still have to do.

On the platform side, the micro-letter +qq has a great boost to our social and communication safety factor, and allows us to reach the potential 1000~2000 of high-end users who may not seem to have many numbers, but do a lot of business for our future, especially with the media, Electronic commerce and business-related applications bring great opportunities for the future. WeChat allows us to sail to sea, which is also a new market space.

"Missing out on search opportunities, companies need to rethink"

A company is big, a company is successful, there will be complacent, comfortable mood, will fight. In the past, everyone is a team of entrepreneurial, after the beginning of the distribution of benefits are not all the infighting, there are bureaucratic issues. The traditional industry may not feel so obvious, in our new industry, the heavier the burden and the faster the decline. So everyone must have a very strong sense of crisis, the outside people give you a lot of applause, this time is the most dangerous.

Compare search and Sogou, for reflection, why search in the past so many years did not make? Sogou in the case of relatively scarce resources market share or 2.5 times times, what reason?

The first, the leader is very, very key, there is no focus on the leader, all the time and energy on top, can cadres unite together? We know that we this piece of cadres wave after wave, there is no way to form someone who is difficult, we desperately competing state.

The second, strategic thinking is key, you are the search for later, the channel is very important, the browser is very critical path, no key path, the use of many Tencent resources, and finally come and go still have no way to get traffic up.

Third, attitude, we have a certain sense of rich second-generation. One day Sogou people call me, inventory our server, our server number is it three times times, these are some of the problems behind.

We see "5 18" after the change, search has been a great improvement, technical progress has been much faster, the team state is also a lot better. However, the overall market pattern is changing, assuming that 360 do not buy Sogou, we still have the will, ability to do their own, because the PC browser recently exerting a good job, but suppose it bought, the market share is 63%, 28%, continue to do the search difficulty is very big. This is why we finally have to make a choice, otherwise we have the opportunity to three points out of the world.

Frankly speaking, if we can make a decision earlier, it is not necessarily the case today, it is a reflection of the general office. But all managers manage the business as well, and when you see something is going wrong, you have to change it, and so on, the end result is getting worse.

"Find critical Path"

We can see that there are two business, one is mobile games, one is mobile media, in the whole large mobile pattern through the micro-letter and mobile phone QQ boarding. What exactly are their critical paths?

Mobile game Key path is very clear, in micro-mail and mobile phone QQ two big platform has a game center, download can use the platform for Friends ranking, send heart, remind of SNS characteristics driven.

Then the Tencent network, the key path is, at the beginning of the micro-letter to do a news plugin, is now the only remaining must install Plug-ins, mobile phone QQ also put this system, but also news plug-ins. News Plug-ins Read the article volume is 280 million per day, news client reading volume 150 million, the past 10 years we do pcweb results, within a year on the wireless over.

Critical path to have user value, if no user value, here put a traffic, there put a traffic, the value is not big. [Click to read the full speech]

MA: To get the best product

Tencent Internal speech

"Do not be rich second-generation, be the best"

Industry to move the Internet, this is the trend, we have to change, we constantly from the internal organization structure, from product concerns, from the past PC, mobile phone relative separation of the situation towards unification.

I hope to break the past "rich second generation" concept, I hope you will become the second generation, the creation of the second generation, resources to you, so that everyone's starting line, but the final win will not win depends on whether you can make boutique, is the best? Ultimately, the quality of the product itself can be compared with others, this has been proved many times.

So we want to rearrange many of the past layouts. A lot of business is very large, colleagues hope that the following tube more and more, do not put anything, this needs to rethink, 10 are weaker than a strong. Otherwise a pile of things can not be done, only to reduce the points, dispersed energy.

Can products and services be able to pick up? The previous boot process is very, very important. I have hardly seen anything in history that has never been good enough to last all of a sudden. The first team to show confidence, to show that the CPU speed than others, if you are fine, finally add things can be positive, otherwise the speed is low after adding things will always be a drag-this is a considerable reflection, hope to share with you, I hope that after the proper adjustment and the company this principle can be more sympathetic.

I hope you can embrace the mobile internet, mobile Internet and PC Internet will be together, we do not despise the PC Internet, because we have a lot of business models, including team, foundation, the background a lot of integration into one! Also hope that we will embrace more openness, especially within the open, many teams in the internal cooperation in fact there are many room for improvement. [Click to read the full speech]

Guo: Four areas of future investment

Speech of Guo in the semi-annual investment working Conference of the 2013 Fosun Group

"Future investment in four areas: big finance, big business, big health and big culture"

Who has the investment ability in the future, who can become the leading financial market leader. Not to say who can get money, get money is not unusual, because take money is cost, everyone is competition, the key is to get the money can be used well.

The future of our investment in the four direction is around the big finance, big business, big health and big culture, to the standardization of products, product research. This is one aspect. On the other hand, in this standardization at the same time, we should strengthen the industrial chain to get through. Now is a point of opportunity. Why is this a chance? The government itself is not as easy as it used to be, and on the other hand, we are in the midst of an escalating urbanization. The government hopes that through market-oriented operation, there will be better schools, hospitals, urban functions, and Fosun can combine this to meet the needs of this better living and better city.

The whole big financial construction inside, there is also one point I want to emphasize, in the insurance this piece, we still need to continue to increase the strength. Including reinsurance, how to combine with investment, there is still a huge space. Fosun has always been the pursuit of two, one, we always do not forget that we have to invest in building as the core. We only get more money if we have enough investment ability to create better returns for society. Second, because we have a better ability to invest, we certainly want our money to be cheaper, not more expensive.