Recreating the online retail market

The business model in Chengdu is likely to change in a few years, and a mobile-based e-business development model is gradually taking shape in the western city.

In fact, in Chengdu, currently including wireless broadband, support policy, wireless terminal mobile software, including a mobile e-commerce industry chain is emerging, so as to further consolidate its Western mobile E-commerce leader status.

"If all can develop well, Chengdu in the future may become the national mobile E-commerce development of one of the core areas." "Chai Yutin, a professor at Tsinghua University and a national E-commerce demonstration city expert, told the Daily Economic News (blog, Weibo)," he said.

Recreating the online retail market

As the founder of Chengdu Local Internet industry community it teahouse in 2006, Wang Jialen witnessed the development of Chengdu Mobile Electronic commerce for 6 years.

"From the earliest hundred people of the scale of the civil conference to today thousands of people by the city government-led mobile E-commerce Professional Forum, from the previous unknown entrepreneurs to such as hotel talent, in the communication, such as rice network in the industry has considerable influence in mobile internet companies." Wang Jialen in an interview with the Daily economic news.

Although Chengdu is located in the southwest of China, but in the field of mobile E-commerce, Chengdu is walking in the forefront of major cities in the country.

"Chengdu is investing heavily in mobile E-commerce, and many big power dealers are headquartered in Sichuan, Mobile E-commerce will be the best opportunity in Chengdu, Chengdu will also have the opportunity to become China Mobile E-commerce headquarters Base, we have research and development center here." Shengchang, senior vice president of Jingdong Mall, told reporters, "whether in Chengdu, or in the country, mobile E-commerce is the mainstream trend in the future."

Speaking of the future development of E-commerce, Shengchang said, "Mobile internet is a new play, it will bring new rules." Only the homeopathy, the prevailing, will grasp the new opportunities for mobile e-commerce. ”

Jingwei Venture partner Wan Haoki also expressed a similar view, "At present, Chengdu is in addition to the North wide, in the mobile Internet, the most of our attention to the city, the future companies will increase investment in Chengdu." ”

At present, Chengdu has initially formed an industrial development policy support system, gathered a group of research and Development, production, service, promotion and other multi-functional mobile e-commerce industry chain Enterprises, formed a group of independent intellectual property rights of the core technical standards. In particular, China Silver Joint machine payment platform developed rapidly, Chengdu users accumulated more than 1.3 million households, with China silver Joint machine payment platform for the settlement center of the national turnover accumulated more than 1 billion yuan.

Public data show that the first half of this year in Sichuan province E-commerce turnover reached 260 billion yuan, an increase of 62.5%, the current Sichuan network Business level index ranked fifth in the country, network shopping orders, E-commerce service enterprises in the scale of the national seven, the initial realization of the Sichuan e-commerce into the country's first echelon goal.

Behind the rapid growth in data, Chengdu and even Sichuan, from traditional retail to the Internet and mobile Internet, in the planning of the online retail industry to become another powerful engine of business development.

Polymerization effect Highlights

The development of Chengdu Mobile Electronic commerce, starting from 2011. In the 2011, Chengdu became the first "national e-commerce demonstration City", and the step of mobile electronic commerce was more and more big. In April 2011, after the first annual China Mobile e-commerce conference, Chinese UnionPay, China Telecom, China Mobile and Unicom (600050, shares) jointly published the Chengdu Declaration.

Chengdu is the core region of Sichuan economy, and the development of Chengdu's core business district is regarded as the epitome of Chengdu's economic development because of its high proportion of headquarters economy, the opening of various shopping malls and the continuous improvement of financial service system. The core area of Chengdu Jinjiang District has just signed a strategic cooperation agreement with Internet Information and data Service provider Analysys International.

Not only Jinjiang District, according to Chengdu vigorously carry out mobile e-business application demonstration block construction spirit, Qingyang District, Jinniu District, Wuhou, Chenghua District Business Bureau and other leading construction Kam Li, wealth another city, excellent quality road, such as mobile E-commerce demonstration block, the end of this year will complete the pilot block public Area wireless network 100% coverage Completion of the pilot block 80% into the store operators to join the pilot block integrated service platform, and to open in line with the national financial standards of mobile near-field payment and mobile remote payment applications.

"Mobile E-commerce gives Chengdu a chance, but also gives Chengdu's entrepreneurial team an opportunity to give a lot of local small teams and the city to the depth of the urban team to fair competition opportunities." "Hotel Talent CEO Liu Changbo in the daily economic news," said the interview, "Chengdu entrepreneurs compared to the impetuous first-tier cities, has a stable entrepreneurial mentality." ”

At the same time, Chengdu issued the relevant promotion and development planning, strong support and the region's rich talent resources have become enterprises have settled in Chengdu, the main reason.

In Chai Yutin's view, Chengdu itself has a lot of cultural flavor, life form itself and mobile e-commerce there are many relevance, "This is a kind of advantage."

The formation of industrial chain is the key

In Sichuan Province and even domestic mobile e-commerce is still in its infancy, and traditional e-commerce, are facing the bottleneck of payment, integrity, social public awareness of mobile E-commerce has yet to be improved.

Chai Yutin stressed that wireless broadband as the core infrastructure, large-scale mobile e-commerce application services, Intelligent Mobile terminal manufacturing, mobile core software, "these four aspects constitute the entire mobile e-commerce industry, the most important, the most basic things, These four aspects should be taken as our strategic focus from the national perspective. ”

According to the above core content, Chai Yutin also said that at present, Chengdu in the lifting of mobile electronic commerce banner, while the development of some of the basic things or to attract attention.

"First of all, we must increase the wireless broadband infrastructure construction efforts." "In Chai Yutin's view, the Internet infrastructure in Chengdu is far from enough," the construction of wireless broadband must accelerate, otherwise, and other cities are not very different. ”

Secondly, for the development of Mobile e-business in Chengdu, it is important to construct an industrial environment, which is to develop the industrial chain of mobile electronic commerce gradually. "Only the infrastructure, mobile terminals and mobile software in the three areas of industrial chain development, mobile e-commerce can be achieved." ”

Third, the government level to the various departments of Monopoly resources gradually released, this may also be one of the difficulties at present.

"If all can be developed, Chengdu in the future will be possible to become the national mobile E-commerce development of one of the core areas." Chai Yutin admits.