Recruitment "crowdsourcing mode"

Absrtact: Recently, mobile internet crowdsourcing recruitment company Headhunting announced the completion of a round of financing, two investment institutions amounted to about 20 million yuan of investment. Everyone headhunting did not disclose the exact name of the investor. The business model of headhunting is the recruitment of crowdsourcing and

Recently, mobile internet crowdsourcing recruitment company All headhunting announced the completion of a round of financing, two investment institutions amounted to about 20 million yuan of investment. Everyone headhunting did not disclose the exact name of the investor.

The business model of headhunting is "crowdsourcing recruitment", that is, "everyone can be a headhunter," the platform on the daily release of the latest recruitment positions, and a reward for a certain bonus, all people can recommend the right side to participate in recruitment, once the recommended person is finally hired, the referral can get the reward.

Everyone headhunting CEO Wang Yuhao told reporters that in March, the month of headhunting revenue has exceeded million, and the post completed the rate reached about 20%.

Is this new type of crowdsourcing recruitment model enough to impact the current Chinese online recruiting market?

Recruitment "crowdsourcing mode"

Everyone headhunting founder Wang Yuhao previously did a call card touch mobile phone app, as its name, the main function of the mobile phone software is that people can change their business cards on the phone, as long as two people mobile phone touch, you can put their own business card to the other side of the phone.

But a few years to do it, business card touch has been missing a good profit model, which is also the most applications of mobile phone app encountered trouble.

One day, Wang Yuhao to 360 headquarters visit, suddenly see 360 internal posted notice, said welcome internal referral Talent, once hired company will provide a lot of value of bonuses.

This is an inspiration to Wang Yuhao-a large number of companies in the market need to recruit talent, but the cost of headhunting is very expensive, but in fact, everyone around can be a headhunter.

So in the second half of last year he set up a new company, began to do the current mobile internet crowdsourcing recruitment business, that is, now everyone headhunting.

Prior to that, the card has accumulated millions of users, but also accumulated a large number of user identity information, these become the basis for everyone headhunting.

The business model of headhunting is companies are posting jobs here and announcing rewards (like 10,000 yuan), all of whom can recommend their friends around to apply, "sell" themselves or "sell" friends, and once you "sell", you can take away the high bonuses paid by employers.

Reporter in search of mobile phone app and micro-letter public account, this recommendation is now a relatively simple recommendation, that is, in search of the platform for everyone to fill out their name, mobile phone number, current job description and other simple information, and then someone will contact you.

Crowdsourcing is a very fashionable concept all over the world, which refers to the way a company or organization has outsourced the tasks previously performed by employees to a neutral (and usually large) mass network in a free and voluntary fashion. The core idea of crowdsourcing is to use internet means to solve information asymmetry and to help enterprises to save a lot of expenses. At present, the domestic more well-known crowdsourcing applications are easy to use cars, micro errands and so on.

Price war to pry the low-end market

Currently in China's recruitment market, headhunting is very expensive. Once the headhunting recommendation is successfully employed by the enterprise, headhunters usually take away the 3-month salary of the recommended talent as a headhunting fee, and many small and medium-sized enterprises can hardly afford such an expensive fee.

Wang Yuhao says that this pattern of headhunting helps many small and medium-sized enterprises to recruit good people at lower prices. At present, everyone headhunting fees, only equivalent to the recommended talent one months salary, than the previous search costs greatly reduced.

Wang Yuhao said that the job completion rate published above, the first very low, only a few percent, now the job completion rate has been raised to about 20%, that is, companies in the recruitment of all 500 posts, 100 will be able to finally complete the recruit.

Wang Yuhao said that, on average, every one of the orders to complete an order, everyone headhunting can have about 10,000 yuan of income, then if there are 10,000 jobs published here, it can reach 30 million yuan (if the job completion rate of 30%).

He also revealed that by March this year, headhunters had earned millions of dollars a month, with an average monthly income growth of 60% to 70%.

Most of the people who are currently active in headhunting are from headhunters of small headhunting firms, which currently have tens of thousands of headhunters in China, with hundreds of thousands of of headhunting professionals.

The CEO of an internet search company said that headhunters are an industry with heavy workloads-many headhunters, who are basically working overtime late in the evening to make enough orders.

At the same time, headhunting is a very professional thing, "we get a customer post, to the final recruitment, the middle of the process is very long." "The CEO of the search company said first of all to analyze the specific needs of the company what kind of talent, and then to analyze the market situation, which target companies may have customers need talent, and then to targeted to dig people, and the probability of success is not high, this is the search company to charge the main reason for expensive search fees.

Therefore, the main challenge of this model is that, although through the crowdsourcing model to allow enterprises to have more optional talent, but the actual completion of the final recruitment, there are still a lot of hard work dirty to do, this needs to raise a lot of professional people to achieve.

Not everyone is bullish on the pattern of headhunting. A VC investor in the TMT industry said the average person in headhunting such a platform recommended candidates, the conversion rate is very low, eventually active on this platform, most of them are headhunters, because of the low fees for everyone headhunting, in essence can be understood as headhunting here to play a price war "cut meat" behavior.

In this respect, Wang Yuhao explains, the job of everyone in the post is usually the low-end position, "most of the people who work inside the company", this part of the job relative to the recruitment process is relatively simple. He says headhunters are not prepared to cut into the high-end recruiting market, because this part of the recruiting company is not too concerned about the search costs, and the interview process is very complex, often hiring a person needs multiple rounds of interviews, this is not suitable for crowdsourcing mode.

Wang Yuhao said that many companies are willing to search for everyone to publish jobs, the core is that everyone headhunting is "disruptive pricing", that is, its charges than other search companies are much lower, and 51Job and other online recruitment sites than the recruitment site is usually required by the enterprise prepaid, collect membership fees, Then you can enjoy the above services, and everyone headhunting mode is not successful recruitment does not collect money.

At present, China's online recruitment market, 51Job and Zhaopin, Chinahr accounted for a relatively large proportion, but the recruitment needs of Chinese companies are not well met, 90% of resumes to 10% of the big companies, and the remaining 90% small and medium-sized enterprises difficult to recruit people. Currently, online recruiting sites have been hit by a new social-networking recruitment model, a Chinahr of which was seen as a sign of the crisis.

Coveted micro-letters to get users

Previously, the main source of headhunting for everyone was headhunting and business cards to touch two mobile apps. But as with most apps, it's a lot more difficult to generalize.

With more apps on their phones, most apps, though loaded with users ' mobile phones, have a low level of activity.

After the rapid rise of micro-letters, many of the light apps began to switch to micro-letters, using a micro-trust public platform to achieve most of the functions of the app.

Two months ago, headhunters began to offer recruitment services on micro-letters. Wang Yuhao revealed that in a short period of time, orders from micro-letters have accounted for one-fifth of their total order.

"Everyone headhunting core function, in fact, can be completed in the micro-letter." "Wang Yuhao points out. If the user is concerned about the public search for a micro-letter, you can receive recruitment information from everyone headhunting, and can at any time in the micro-letter to recommend their own people around.

The advantage of using micro-letter to promote is that users no longer need to download the app, and the use of micro-letter is far more than other apps, micro-letter push function, so that the arrival rate of information is much higher than other apps.

Wang Yuhao said it is expected that in the future headhunting will have one-third of the order from the micro-letter, and app, the advantage of micro-letter and user interaction greatly improved, as the micro-letter increasingly open more permissions to developers, in the future, many similar to all the light applications such as headhunting can be achieved on the micro-credit