Recruitment marketing of enterprise network Marketing

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21st century is the world of the Internet, more and more people contact the network, China's internet users have reached 130 million, more and more enterprises have begun to pay attention to network marketing, usually we know the network marketing has search engine marketing, e-mail marketing, instant Messaging marketing, viral marketing, BBS marketing, blog marketing, SN marketing , event marketing and so on, today is the introduction of more and more companies are cited by many brands of corporate recruitment marketing. So what is the marketing approach to recruiting? Typically, some companies post a lot of job postings on a variety of recruiting sites, including free recruitment sites where fees are paid, and posts that are commonly used, such as accounting, drivers, and so on, but the reality is that the company does not need these jobs. Or the company is not short of employees, then why do companies publish these recruitment information?

This is the recruitment marketing, the following detailed analysis of this began to be more and more enterprises to use the new network marketing model:

1. Low cost

Many small recruitment sites are free to release information, no charge, simply register an account, and do not need any related documents and audit, and some relatively well-known recruitment site, although a little fee and to the relevant procedures and company-related materials, but compared to those advertising fees, The cost of 500-1000 per month is very cheap.

2, the effect is good

Every job seeker is bound to look at the company's introduction when looking for a job, and each recruitment site allows companies to put some company introduction, so natural candidates to go back to see those company profile, or even if the company has a website, the applicant must also go back to look at the recruitment of the company's website, which is undoubtedly a good publicity of the company's brand.

3. Small responsibility

A lot of people put on resumes, but actually received very little response from the recruiter, because this is a normal phenomenon, many candidates will think that can receive the recruiter's reply is luck, but not, many people will only think bad luck, but the reality is that many companies do not give you an answer, because they are not hiring, Just want to advertise through this form, provide the brand of the enterprise.

4, search engine marketing

In the major recruitment sites in the company to put a large number of recruitment information on the corporate website of the search engine marketing is also very good, so you can use those large recruitment sites of high weight for their own corporate web site to provide weight, while more in the search engine exposure, to provide corporate brand awareness.

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