Red children set 3 billion sales target first half of the first mother-child interlock Shop

Economic observation Network reporter Youre

January 20, Suning easy to buy announced that red children this year, 3 billion yuan sales guarantee, and plans to enter the first half of the line under the http://www.aliyun.com/zixun/aggregation/37779.html "> Mother-Child market, opening the first maternal and child chain."

Li Bin, Executive vice president of Suning Tesco, said that since last September, suning and red children have been in the supply chain, logistics warehousing and distribution, after-sales service and marketing interaction on the overall synergy.

In the first quarter after Su Ning's easy enough to buy red children, red children achieved sales of 520 million, the chain growth of 30%, the number of new users grew nearly 1 million.

Suning since the second half of 2012 to accelerate the process of super electrical, red children become its super electric strategy of the experimental platform and base. Li bin said that 2013, Su Ning will help red children to fall quickly. At present, Suning easy to purchase has been with the red child to achieve maternal and child supply chain sharing, both sides of high-quality supplier resources can be on two platforms at the same time sales.

Eric data shows that 2012 China's mother and child network shopping market transactions will reach 61 billion yuan, the whole year will grow 86%, accounting for the overall market of China's network 4.3%, the future is broad.

Li bin revealed that Su Ning and red children have focused on research and location, will use the national line of Suning resources, trying to Su Ninghong children hit the line under the simultaneous development of China's first mother and child retail brand.

According to Suning's plan, the first mother-child chain will be completed in the first half of 2013, the location of choice for Beijing, Shanghai and other consumer markets more developed areas.

Bin Li said that the 2013 Su Ninghong children's team will not be a number of attrition, but plans to expand to about 3000 people.

After the Beijing-east, Suning layout mother and child market, Gome also recently joined the ranks of mother and infant electricity, so far three home appliances 3C electric dealers cut into the mother and child market.