Red envelopes are flying, users are wayward

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Yes, I wrote this because the Christmas red envelopes went bankrupt, New Year's Day is coming, I worry. So many people call you, you do not have the nerve to send? But I still can not let them satisfied, 10 pieces of eight people may not see it!

Many people have this feeling. The past two days red envelopes are flying, tyrants haunt not frequent, really 100 yuan also don't give me. The use of red envelopes to do marketing, coupons we are not rare, the amount of the user's interest has subsided; among them, there are red envelopes cheat powder, with red envelopes attract users to focus on clicks, may also steal data. So, red envelopes are also changing, after the red envelopes must start playing added value

The effect is better to take a taxi, although I am conservative attitude, but the taxi company's red envelopes do play a pattern. Every day to change the appearance of red envelopes, always hanging the user's appetite, it is said that the drop of the same person to open the red envelopes before they do not know that this is dripping. The scale of playing is even bigger is Sina Weibo, Christmas Eve, my microblog was brushed. Because the Netizen can draw the cash directly on the micro-blog, and quick to present, this is also the microblog first test to issue the cash red envelope.

Unlike micro-letters, the relationship between microblogs is weak. Red envelopes are the equivalent of stars to fans, which is added value. For fans, buying a star CD at a high price is not a problem. Can get a star red envelopes is happy, do not care about money and less money.

From the amount of view, because the new condor and the popularity of Chen and Chen Xiao shot more generous, red envelopes are close to 70,000, each attracted the participation of tens of thousands of of fans, the red envelopes received by the fans are dozens of to a few cents.

Over the past year in the Chinese Internet, red envelopes are definitely hot words. During the Spring Festival, micro-letter red envelopes turned out, and then drop and express the number of rounds of red envelopes. And when the red envelopes are born, the capital boom, the start-up companies to rob the market share, red envelopes became an important means of competing for users.

Weibo cash red envelopes are later than micro-credit, but because of their social relationships on the platform, they play differently. Weibo's red envelopes can not only Rob, but also to the inside of the money, and the stars together to send red envelopes. The start of a red envelope that can be stuffed with money also gives fans the opportunity to express their true love. In order to stimulate the iron powder, the microblog also specially placed in the star homepage to put the money list, spends money to be able to list.

For businesses, and stars with red envelopes, the equivalent of a star to you "with salt." The endorsement fee is originally very expensive, two or three line star also wants millions of, but sends a hundreds of thousands of red envelope already very big. And a lot of celebrities can send red envelopes, equivalent to find several spokesmen. Unfortunately, I did not see corporate red envelopes.

Stars are willing to do such things. In fact, the star's way to change is not much, and fans close contact is not too easy, but also to the end. Cash red envelopes may be a new space, or they envy the popularity of the blog Xu and Weibo queen Chen Yao, the use of social media to raise the price of a precedent. In order to expand the momentum, Weibo this year intends to let more people to send red envelopes, at present, in addition to Chen, Chen Xiao and other entertainment stars, Marbur, Akon, Yu Yu and other industry celebrities also issued a red envelope.

More and more red envelopes will be played in the future. How to play the red envelopes, is determined by the user properties of the platform, the new business model may play out.

This microblog cash red envelope big winner is Chen, I did not know her before, I saw her red envelope page, already had 1295 people to this red envelope to plug the Money, the top 5 all in 2000 yuan. Can you give me some?