Red Lotus: Company SEO and promotion plan

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The plan is a red lotus for an exhibition design friends do, the Web site is www.xasoven.com, because the company has just set up and the site has just been online, so the Red Lotus hastily made a plan, I hope we do not hesitate to enlighten, welcome to Pat Bricks

Pre-site analysis and keyword positioning:

Type of website: Enterprise Marketing website

Website business: Exhibition layout, booth layout and other exhibitions related business

Site Target group: Participate in XI ' an exhibition company group

First, positioning target keywords:

1. Target keywords: Xi ' an exhibition company

Search Volume: Daily search volume of 10700 competition is higher

Second, the current basic situation of the site and suggestions for modification of the website

1. This site has no advantage, domain name does not contain keywords, domain name for the new application domain name.

2. Because the site has just been online, so the external link for 0, Baidu has not been included, the content of the majority of pictures, there is no ranking.

3. The internal structure of the website has slight problem, the adjustment suggestion is as follows:

A. Home page Description of the proposed changes to: Xian-wen Exhibition Decoration Project Limited company specializing in exhibition and exhibition layout, Booth booth design exhibition decoration business, with rich experience in the exhibition, exhibition on the election of Sovin exhibitions

B. Website about Us page title change to: About Us-XI ' an cable exhibition decoration Engineering Limited Company. Description and Keywords 2 tags removed

C. The title of the work display page is modified as: Exhibition case, booth design case exhibition layout Case-XI ' an cable exhibition Decoration Project Limited Company; description and keyword tags removed

D. News Centre title modified to: News Center-XI ' an cable exhibition decoration Engineering Limited Company; keyword unchanged, described as: The latest news, Xi ' an exhibition, the exhibition Decoration Engineering Limited Company to provide you with the latest and most detailed exhibition information.

E. Customer Message section title modified to: Customer Message-XI ' an cable exhibition decoration Engineering Limited Company; keyword Description remove

F. Contact us part of the title modified as: Contact us: Xian-wen exhibition Decoration Engineering Limited Company; Description Modified as: Xian-wen exhibition Decoration Engineering Co., LTD. Tel 029-86691605,e-mail:dqn_120@163.com

G. Web site to add links to link modules, you can add delete links in the background, this module only on the home page display

H, the display of the first page of the show Alt description should be shown as the name of the work rather than the background of the picture's name, works show the specific page title format should be: Work name-XI ' an cable exhibition decoration Engineering Limited Company; The inside page background in addition to adding a picture can add text description (that is, the need for text editing), You can add a detailed text description to each work.

I. Home logo and the picture on the left side of each page need to increase the ALT description: The following picture needs to add a description

Third, optimize the ranking plan

Ⅰ, analyze competitor SEO

1. Look at the size of the site, the amount of information on the site. If a large station can view the amount of the opponent's collection. Check with the WWW and not with the amount of collection, whether there are traces of software.

2. Look outside the chain. and view the quality of the chain and anchor text. Whether there is a mass situation, whether there are news classes, government-class websites and other high-quality links to import.

3. Check your competitor's SEO level. Check the density of keywords, web site updates mechanism, more important is to know how to tap users.

Ⅱ, optimization plan

1.0-1 months Site Planning: The site submitted to the major search engines, prompting search engines indexed sites, the site can be included in the search engines such as Baidu, colleagues began to publish external links for the site, create link bait, improve the weight of the site. (due to Baidu included in the study period of about 2-4 weeks, so the site officially began to do rankings need to review the site after the period.) )

2.2-3 months website plan: The release of external links, through a variety of optimization means to search XI ' an exhibition site ranking into the home page

3.3-12 months plan: maintain site rankings

Ⅲ, optimized solution operation content

1). Station optimization

2). Outside the station optimization

3). Content optimization

4). Website Maintenance

5. Perfect website

Specifically I will not write more, we are professionals, should be very clear.

Iv. External Outreach Planning

As a result of the new Web site, a variety of resource accumulation and low visibility, suggest doing a few ways to improve the site's browsing volume and visibility:

1. Blog promotion: Self-built blog such as Sina, Sohu, 163, search rooms, and news, Tianya, Enterprise Bo Net, Baidu Space, Baidu reprint (right key to increase reprint function) weekly content updates, the specific number can be assigned according to the human resources, the proposed weekly fixed time for each blog 2 times update

2. Forum Signature gov Forum, industry-related forum: Through the Classification information promotion (58 city information, net, bean when net, common people net, this question net, easy to log on the net, jaunts, list and so on website) publishes advertisement to promote

3. Forum Promotion: In the relevant industry forum to publish articles (China Exhibition Forum, International Exhibition Forum, China Convention and Exhibition Forum, China Industry Exhibition Forum, the Fish Dragon Forum Exhibition special Edition, China Exhibition Network, FOB Foreign Trade Forum Exhibition Exchange module, China Display Forum, bbs.zhan8.cn exhibition bar), Do not be pure advertising text form, the best is the exhibition manager, or exhibition layout pictures (Pictures to put the company logo or company name) for space promotion, registration forum, the best setting forum signature for the company's advertising language inside with the company's website and telephone, if you can best use the company's domain name or company name to register

4. Encyclopedia promotion: Baidu Encyclopedia, Search Encyclopedia, Wikipedia, Interactive encyclopedia and other encyclopedia published on the Wikipedia content for the site to bring traffic, (due to the high quality of the encyclopedia audit needs to have high-quality content can be audited, but also through the encyclopedia of Traffic and customer quality are higher, strongly recommended)

5. Question and answer promotion: Baidu know, Yahoo Knowledge Hall, Sina love ask, Tianya question and answer, search and ask, Qihoo and Baidu stick to the company's business related issues.

6. Business-to-business platform Promotion: Registered Hui Cong, Alibaba, global resources, Chinese manufacturing, Dunhuang Network, China Wheat network, hundreds of nets, trade routes Qualcomm, Ming million nets, jaunts network platform in the above release information

7. Other: Mainly customer maintenance, it is recommended that the company has customers and consulted potential customers to organize the archive, in the exhibition and holidays through e-mail and other forms of communication, maintenance of customer relations, reduce customer churn

Summary: The above promotion method is not necessarily all to do, if can be a few ways to do very well, then the customer should be quite a lot, the specific choice of those ways can be based on the company's own choice, even if one way to achieve the ultimate then it must be successful. In addition, most of the Business-to-business platform release information can be linked to the site, remember to send a message with the site's domain name contact telephone and other news. The forum part may send the link, the partial does not allow, may send oneself the website according to the situation the link, if cannot publish the link then may add the logo or the text in the picture to appear the company name and so on.

This article from Xian SEO Red Lotus Studio: www.redlotusworks.com reprint Please keep