Red Kids The second wave of failure is the main reason blame Li Yang

Red Child is only the second step did not rush up, the first step of the expansion is very effective, but looked at everyone's analysis, can not help but also to DAO two second wave of failure of my view:

One, underestimate the strength of the entrepreneurial team, overestimate the power of capital, easy to delegate, the spirit of escape

Enter this mode of the beginning is not the most advanced, DM marketing has more than 50 years of history, but can do the first, proved the team's fight spirit. But the reason for the decentralization is to be the capital of the impact of a moment, in a sense this is Li Yang's spiritual escape:

2006, the Red Children completed the second round of financing, the Northern Lights and NEA again invested 3 million U.S. dollars, the proportion of shares from 30% to 50%. Losing control of Li Yang and Yang, feel with the capital dealing with a loss, so, they invite Xu Xianxin as CEO (Chengye Xiao), responsible for communication with investors and the outside world, Li Yang and Yang are executive general manager, responsible for different business.

In other words, hiring COO and other people to strengthen the operation of the breakthrough is the right way, not to say: Red children's biggest problem is the implementation of the problem, such as recruit not, or recruit a person to come back but this person is not, and your time has passed

Second, there is no breakthrough to seek the road to expansion but to escape the use of other people's hands, the practice is not feasible

Remember just after the child can not go out I turned DM, idle boring I still Le You, Li Jia, red children three compare to buy, because the red child delivery fast, so later on habitually with red children. But when I go to work I can not always take the book, occasionally want to buy something on the redbaby.com.cn, http://www.aliyun.com/zixun/aggregation/9270.html "> Experience Super Crash, and then , the child is big, I slowly no longer nostalgia red child. In fact, self-breakthrough can be so: DM on the main marketing was born to 2 years old, especially within the age of 1 years of products, and then the internet to build big children products add skin care Plus home add luxury goods, electronic products and so on to expand business, big or strong contradictions do not exist. Nor is Li Yang and Wang Yu going to Tibet to meditate.

Three, two generations of managers are Xiaodujichang!

Busy struggle, you can not meditate on the mode of innovation, the above-divided crowd of product extension ideas is not difficult to think, as the saying goes, lard is also the heart is busy criticizing each other's not

Reference: Who Killed the red child http://www.gemag.com.cn/html/2012/company_1105/30633.html