Red return capsule snore stop etc exaggerated curative effect misleading patients Shanghai exposure 11 typical false advertising

Oriental Network reporter Mao Lijun June 27 reported: Red return capsule, cancer pain Keekampa, magnetic therapy snow lotus paste and Shu, ginseng toad digestion capsule ... Today, the Shanghai Municipal Bureau of Industry and Commerce issued this year, the second false illegal advertising bulletin, the recent seizure or punishment of 6 cases of drug advertising, 2 medical device advertising cases, 1 medical advertising cases and 2 health food advertising cases to be publicized, Oriental Network reporter learned that, Most of these advertisements are falsely publicized through homemade printed matter, misleading the patient to purchase. According to the introduction, since May this year, the business sector has concentrated on drugs, medical devices, medical services, health food and other medical advertising special rectification, in addition to the mass media issued by the pharmaceutical advertising to strengthen day-to-day monitoring, but also focus on the city's medical institutions and health care products sales place, Placed in the non-newspaper category of printed medical advertisements for centralized inspection, a total of 432 different types of hospitals (out-patient clinics), all kinds of pharmacies, health care products stores 353. During the renovation, the case has been filed for 103 cases of false and illegal medical advertisements, and 79 cases of medical advertisement have been completed. Today, the Shanghai Municipal Trade and Industry Bureau issued the second number of false illegal advertising announcement this year, for the recent seizure or has been implemented punishment of 6 drug advertising cases, 2 medical device advertising cases, 1 medical advertising cases and 2 health food advertising cases to be announced exposure, the exposure of the "Red return capsule", "cancer pain Keekampa" (Static physiotherapy paste), "The Magnetic therapy snow lotus paste and Shu", "Ginseng toad digestion Capsule", "Zhen Xiang capsule", "" Wanhong-sheng Oral liquid "," Beijing-Awaihua, "" Life Jin Chunhua Toad capsule "," Snore Stop "(Golden Lok Licensing Health granules)," Hua Licensing linolenic Hemp Acid "(Hua licensing purple LUN soft capsules) and" Nanpu Gynecological Hospital, of which 9 copies of homemade print advertisements using imitation newspapers or periodicals were suspected of false propaganda and 2 were published in newspapers with false advertisements. Compared with other media categories, non-newspaper print advertising has the characteristics of low cost, dispersed circulation and more concealment, and becomes the preferred publication medium of false illegal medicine advertisement. Some medical institutions and drugs, the operators of medical devices, health food, health supplies and disinfection products falsely exaggerate the functions and effects of products and services through homemade print advertisements, or confuse common food (supplies) with health food (supplies), and confuse health food (supplies) with medicines or medical devices, To promote health care, therapeutic effects, false claims of cure rate and efficiency, or the fictitious, the consumer, the patient and the expert, the doctor's name propaganda and the demonstration product, the service effect, or uses "cures the disease", "the Charm", "The Cure" and so on lacks the scientific basis the absolute term, or steals the official publication the number, The Imitation newspaper form, Fabricate journalist identity, use the form of news reporting, deception misleading the broad masses of patients.