Red Rice Hot Truth: The extraordinary marketing is the king

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Millet mobile Phone Since the listing in November 2011, in the domestic is more and more fire, its superior performance and cheap price was once the user sealed as "God Machine." Recently, the news of the Millet mobile phone again in the media outlets, Millet officially announced will launch the red-meter mobile phone, in August 12 in Millet official certification space Limited. Red Rice mobile phone and before the millet 1s, millet 2s, walking is a cost-effective road + hunger marketing, 799 yuan Price, 4.7 inch large screen, 4 core processor, dual card and so on.

The attention millet friend certainly will not forget, before Millet only uses 5 minute 14 seconds time to 50,000 sets millet 2S to sell out, this is the handset market history myth, also is the microblog marketing myth. In fact, the current mobile phone market competition is unusually fierce, take the road of cost-effective is not only millet, then the success of Millet victory in where? said here, we should all have to understand, yes, millet success in addition to price, there seems to be some more important factor, that is its marketing strategy, Millet mobile phone has a good marketing strategy, and millet can be very good grasp and use of these strategies.

Have to mention the marketing of hunger, in fact, to take the marketing of hunger is not only millet, the previous Apple phone has taken this strategy, and achieved great success. The so-called hunger Marketing refers to the intention of the commodity providers to reduce production, thus regulating the supply and demand relationship, creating a "false" in short supply, through such illusion to maintain brand image, create value marketing model. This for strong market requirements, on the one hand can be in a short period of time to withdraw funds, on the other hand, the appetite of consumers to raise awareness. To send mobile phone as the name, in fact, in the advertising, we all know that the real win is only a few, or even just a cover, but this will fry the popularity, so as to transform the market competitiveness and profits.

Pre-preheating, full sale. The red-meter mobile phone is the same as other models of millet, pre-preheating long enough, buy feet, this is the same as the habit of Apple, but Millet is not Apple after all, so millet before and after the listing of more hype, for example, in NetEase, Shanda and 360 launch mobile phone public opinion hot spots, to give coupons to users, Another example, the youth version of the mobile phone out of stock will be high configuration of millet mobile phone to users, these measures to let the millet phone has been in the market to maintain a considerable heat. Pre-preheating, Millet mobile phone to take a full line of sales, this way in addition to cost savings, rapid withdrawal of funds, but also very fashionable, so that young people feel very exciting, of course, this way is actually a hype.

The red rice mobile phone distribution channels and before the millet 1S and millet 2S different, not in the official micro-bo millet, micro-letter platform on the release, but in the official certification space release, which makes people very surprised, some people questioned this is a millet speculation, first regardless of whether he is a hype marketing, data show in a few hours , Millet space certification access has exceeded 500,000, the user and the official platform interaction is also unusually active, so, there is no doubt that this red rice release is millet in the marketing history of another success.

This article by the Communication Service Network original release