Red Shirt net earn: Talk about the value of small and medium-sized enterprises using blog Marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Blog as a very popular platform today, not only to promote personal brand, the promotion of small and medium-sized enterprises in fact also plays a vital role. Many enterprises do not fully focus on the value of blog marketing, today's red shirt net earn here and the webmaster together to explore the small and medium-sized enterprises to use blog marketing three important value.

First, blog marketing to make the internal team more united

Writing through the blog can improve the staff's comprehensive ability and quality. Each employee participates in the writing process, has greatly improved to the staff's thinking logic ability language ability. Whether to do products or markets or international trade, these ability to improve the enterprise has been training and attention, through blog writing, is a practical way to improve, than in the internal explanation more effective and efficient. Through the company blog, to facilitate the interaction between staff and the overall concept and shared knowledge concepts. Each employee has its own advantages, one side is the other staff to learn to share the opportunity, while everyone's appreciation and message to facilitate the company's internal interaction. Each staff a good article is to other staff of an indirect education, a lot of good topics can let everyone to control, so slowly standardize the staff's thinking and behavior, so that the staff's working state to get more change. Motivate the positive staff, but also promote the enthusiasm of some of the backward staff, so that everyone has a more than the spirit of the dry, pay can not achieve the effect of better measures. At the same time, the enterprise's blog can bring new talents for enterprises, many job seekers through the company's blog to understand the real operation of the enterprise, so many people attach importance to their own business development, will be the initiative to join this excellent enterprise, so as not to spend money, every day to open a job fair.

Second, the blog marketing lets the enterprise brand unceasingly expands the influence.

Because the blog is often a congenial circle of interest, professional strong. Manufacturers can use this target customer focus on the characteristics of a substantial increase in marketing efficiency. Especially for those who target the number of customers is not too many products, such as professional equipment, high-end luxury goods. Therefore, in the new product promotion. Compared with the traditional advertising, the goal of blog marketing more accurate, can achieve a multiplier effect. And traditional advertising does not have the interactive function. And the blog can build an effective communication channel between the manufacturer and the consumer. Thus ensuring the two-way flow of information. This is very beneficial to the new product.

Third, the Favorable Enterprise SEO optimization

SME Web site resources are not as rich as large corporate Web sites, Web site updates are slow, and even after the station has not been updated, and the site content update speed is the impact of Web pages in search engine retrieval results list ranked the order of the important factors, from the point of view of the search engine, Search engines like those content-rich, frequently updated web sites, which is exactly the characteristics of the blog site, the blog to constantly update content, at least once a week update. Generally speaking, the more frequent the update, the higher the popularity of the blog and the visibility of the search engine. Corporate blogs just make up for this flaw in the slow pace of updates to the corporate web site. Access to other related websites is a popular way to promote the site, but when a corporate site is not high visibility and low traffic, it is often difficult to find valuable sites to their own links, through their own blog articles for the company's website to do the link is a logical thing. The qualifications to have a blog post increase the initiative and flexibility of site links, which not only may bring new traffic to the site, but also increase the site's advantage in the search engine rankings. Finally, reprint please indicate the author's team website Red Shirt net earn: http://www.hihhh.cn/, we will continue to share more excellent marketing articles.