Red Shirt NET Earn: The difference between network marketing and traditional marketing

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The era of network economy is the time when market power is transferred from Enterprise to consumer, that is, the seller's market transfers to the buyer. Network marketing is based on the internet to carry out marketing activities to target customer-oriented, emphasizing personalized marketing throughout.

There are two major differences between internet marketing and traditional marketing:

First, the core of marketing is different, the core of network marketing is not to "push" products, but to "pull" customers, customers are no longer in the passive position, but can more actively seek commodity information, that is, from push-type marketing to pull-type marketing, mainly performance for users to choose more active information

Second, the marketing effect is different, the network marketing effect has a wide range of communication, interactive, strong targeted characteristics. The specific difference is as follows: The network marketing interaction is stronger, the cost is lower.

Talking about the difference between network marketing and traditional marketing, we have to mention the characteristics of network marketing performance.

The traditional performance evaluation index is mainly accounting, 1780.html "> Financial index, focusing on the reflection of the process results, with exquisite, single and passive reflection of the characteristics, can not comprehensively and dynamically reflect the problems in the process, can not actively carry out the analysis and management. Compared with the traditional marketing performance, the Network Marketing performance measurement scope is broader, not only includes the enterprise to sell the product and expands the market marketing budget, but also includes to satisfy the customer the individuality, the convenience, the fast and so on demand to increase the investment, simultaneously also has the multi-objective, both pursues the high enterprise profit, Market share, such as the maximization of quantitative market objectives, but also to achieve customer satisfaction, enterprise sustainable development and other qualitative comprehensive goals. Therefore, the network Marketing performance Appraisal index system must conform to the network marketing activity management itself request, manifests the network marketing the comprehensive dynamic process, finally this article starts from the Red Shirt Net earning forum: http://www.hihhh.cn/.