Red Star Mei Kai Mirs under the U.S. electric dealers frustrated: Pass the money 200 million but only sell 40,000

Http://www.aliyun.com/zixun/aggregation/4062.html "> Red Star Mei Kai Dragon's electric Business website---Hung Mei Mall (" Red Beauty ") since the beginning of August last year, has been a large half a year, However, compared with its parent company in the home circulation industry leading position, red beauty in electricity business is still a supporting role, has not been much improvement. A few days ago, there are news, red U.S. mass layoffs, but also replaced the person in charge. In order to get out of the predicament, red beauty is brewing changes, online sales into the offline mall's assessment system, let offline mall to participate in the business. At the same time, the reporter learned that the red American Mall will be revised in March and renamed "Star Yi Home."

Poor sales volume

Login Red Beauty Mall, the page UI design beautifully, the business in addition to group buying, there are mainly "mall" section. Mall for the business model, providing a platform for businesses to sell goods online. However, to open the various commodities, "it times" reporter found that most of the sales figures are single-digit, some even zero, rather bleak.

"Sales to compare, red beauty is indeed inferior to the sky cat." "Yau Feng Furniture, Guangdong Foshan," the customer service staff told the IT Times reporter. The company in the red and the United States and cats have opened shops, in the days of the cat released 126 products, but in the red United States at present only released 73 pieces of the same product in two of the price of a unified platform. "Red American platform propaganda is not enough, in the face of outside competition, its pressure is also relatively large." ”

"Every day there are new products in the join, we are still on the product, can not only a few good selling products," whether the red-American public relations staff, or red-American mall staff, all explain the reasons for the poor sales. However, the news that the red United States in the second half of last year hit the money 200 million yuan, but only 40,000 yuan sales. Red Beauty, said, "sell a few sofas more than 40,000." "In this respect," said a person familiar with the matter, "the revenue is almost 40,000 yuan, because its online shopping malls are sold mostly small pieces of standard goods, sofas and other non-standard products are few and patronage are not many." ”

At the same time from the current visit to the United States, its "results" is not good. Alexa data show, Red Beauty Mall daily average PV (Page view volume) for 5400, and Gome Mall for 8606400, Suning easy to buy 3552000, disparity. At the same time, the outside world also did not fully agree with the Red American brand, arrow brand sanitary ware Shanghai agent in the "It Times" reporter interview, on the red beauty of the model produced a variety of doubts: "Do not know if there is a conflict online, sales will be very good?" ”

Not only is the agent worried about the line of the online conflict problem, and how to circumvent the price confusion caused by cross-regional sales, how to better improve the efficiency of the circulation of goods and other issues, red-American mall has also considered before, "but now the company in the resource integration is still insufficient, merchants, send distribution, the national price unification and other issues, Need to be addressed. "said one in-house employee.