Red Star United States Kai-lung into the O2O electric business platform

Commercial newspaper reporter Yang Mei

Group buying gradually into people's daily life, home industry leading brand Red Star United States Kai Long also began to enter the O2O platform, to create "star Yi Jia" home building materials electric platform and widely carry out O2O group buying activities.

It is understood that the Red star of the United States as a traditional home building materials channels leading brands, is also very optimistic about the O2O platform in the industry's development, and with practical action vigorously implemented. At present, its "star Yi Jia" O2O Group Purchase division has been in the country's 73 cities nearly 100 shopping malls launched the "online call, offline experience and buy" O2O group buying activities. At the same time, the star of the United States Kai-lung star Easy home of other business sectors, such as B2B2C platform, the company's self-employed shop and design for the main development of the content of the information plate has also developed rapidly.

The development of O2O Electric platform, Hongxing Mei Kai Dragon has a lot of resource advantages. such as the home building materials industry's largest supplier system, which is the core strategic Alliance brand, is basically a long time to follow the Red Star United States Kai-long together with the growth of a number of domestic brands. They to the Red Star United States Kai Long star Easy home support, will become the Red Star United States Kai long star Easy long-term sound development of a solid foundation. At the same time, Red Star United States Kai-long star Easy home for many suppliers to build online under the integrated distribution system provides an effective platform.

According to the Red Star United States Kai Lung star Easy to reveal that, due to the characteristics of home building materials products, electric business development using O2O model has become a consensus. Recently, the Red Star United States Kai Long also released the 2013 Enterprise strategy outline, the electric Shang home development has a clear plan, said will be a firm confidence to promote long-term development of the electric business.