Red Tao: After the revision of the site how to do SEO optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Generally we contact the website can be divided into two kinds: the new site and the old site. So we talk about the revision today, that must be refers to the old site! If the more detailed is some not in line with the SEO conditions of the old site, must be restructured. When it comes to Red Tao recommended two comparative value of a read article: New station how to let Baidu quickly included and corporate website How to do Baidu rankings

Refer to the concept of revision of this person, give us the first idea inside the mind is to do a website, but the domain name is also used the original domain name. This is true, but our revised conditions are: the website style design does not conform to the customer's profession, the website structure does not conform to the SEO, the website URL is too complex {generally refers to takes many kinds of parameters the URL} and so on, according to these kinds of questions, sometimes the Red Tao will have the pertinence discussion, today we mainly talk about, How to do SEO optimization after the revised website

The revision will undoubtedly move to the original program, and may even replace the site's programs. If this is the case, it will cause a lot of dead links, that is, before the search engine content corresponding to the URL are all inaccessible. If this is really to operate, that may be the result of the site is down the right, serious will also be a short time K station (included will be all deleted). So what can we do to minimize risk in the light of some of the possibilities that arise?

1, as far as possible to retain the original URL address

To retain the general has two situations: first, the original site is the existence of a pure static HTML page, of course, this is the best to get, we can put the original HTML files of these pages all saved to the original path can be. The second scenario is the dynamic URL page, we can record the original article URL, and then send the content to the new site, and finally put the original URL address 301 to the new URL, of course, this practice is only applicable to sites with little information on the site (such as Small Business station, personal blog). If it is a large web site included thousands, it is simply impossible to operate this way. If it is the second possibility, then it is necessary to look at the following operation!

2. Make a 404 error page for the website

Believe that a lot of friends on the 404 page is not unfamiliar to it, when access to the page error, a jump page, directly to tell the visitors error, let him continue from the home page to start browsing. The purpose of this is to let the flow do not direct loss, so that visitors can be prompted to visit again, there is a role is to let spiders from the 404 page, back to the website crawling new content, thereby reducing the site's bounce rate to improve the site's PV and user experience degree. This 404 page, for a revised website is very necessary to do (404 pages face Spider is very good).

3, completes the website the structure

For this is not much to say, since it is our website to consider the revision, it must be before the wind station structure does not meet the conditions of SEO optimization. This operation will include the (website code of the normative, three of the site of the correct wording of the label, page layout, keyword layout, do a good job URL standardization, etc.)

4, the production of a clear directory of the site map

Site Map played a site full station content display role, this is mainly to the spider to see, as long as the spider can go to the site map normal crawling content, that as long as we update the site, spiders can quickly through the site map collection of new content. We generally will be more clear, generally in addition to the home page, site map is the most spider crawling place, relatively high weight is also one of the pages.

5, adhere to update the original content every day

After the site revision, the right to drop is not to be avoided. In order to let our site quickly escape the status quo, then we can update a large number of original content, because spiders are very interested in this, at present through our own operation of some of the revision site, original is a good way to restore weight.

6, the addition of the chain

If our site through the original update can restore the weight, basically want to snapshot and included restore normal difficulty is not very big. This time we appropriate to the site to add some high-quality external links, such as: links, Soft wen, build blog station and so on.

The above is some experience of Red Tao to share, the general revision of the site after the Red Tao is based on the above steps to operate, if there are any missing content, you can leave a message to add!!! Thank you

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