Red Tiger: The successful marketing of customers

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In the network marketing of the customer has a classic case, is a South Korean housewife, the use of their own expertise in cooking the experience of writing a client and a monthly income of thousands of dollars experience. The reasons for the success of this case, according to my analysis, have the following points:

The first is to use their own professional and strengths to write the client. Although for a housewife, according to the truth is no special skills to write, but the wonderful is the use of the housewife is good at cooking and cook the advantage of the disadvantage of the housewife to benefit, housewives are shortcomings also for the advantage. The recognition of their own position will naturally arouse the same community of housewives, and each share of the practical family recipes can attract the interest of the vast number of culinary enthusiasts. The prerequisite of successful success: The blogger must be the master, study and effective use of a certain field of knowledge. If the housewife is not sharing her culinary skills and cooking techniques but writing a career experience, I think the failure of the client is doomed.

The second is the uniqueness, originality, interactivity and readability of individual experience. The biggest role of the customer is to be able to share their unique personal experience, the world's wonderful is also composed of a variety of people and ideas. This blog can be understood as a personal thoughts, ideas, knowledge, etc. on the Internet share. If I do not have my own experience I would not like to attract anyone, no readability and unique knowledge experience will be separated from the meaning of "human" writing, high-quality content will naturally bring high traffic.

The third is to have a clear positioning of the customer, housewives is to write and cook cooking. Now the market is increasingly the characteristics of fine differentiation and precision, only the positioning of the more accurate to make the target more precise, the first market to do products, first find the object to talk about the method, so as to form a targeted, because each blog has a similar interest in the blog circle, and in this circle within the mutual influence of the blog is very large, Credibility is relatively high, mutual communication between friends is also very strong, so can create Word-of-mouth effect and brand value is very large. Although the absolute value of a single blog flow is not necessarily very large, but the audience group clear, targeted very strong, the unit audience's advertising value is relatively high, can create brand value is far from the traditional way of advertising can compare, interactive communication is strong, trust level is high, the most important is good word-of-mouth effect.

Thus, it is very important to do a good marketing to the promotion of Amoy customers, for example, if you are good at a certain aspect of the product research, you can engage in the marketing of this commodity, because only you are good at interested, you may write more professional things, others are easy to accept and believe your point of view. For example: familiar with it can write a variety of mobile phone digital and so on evaluation, familiar with beauty makeup can do beauty skin Care maintenance whitening topics. There is also the writer is not necessarily an expert, you can also write their own learning and growth experience, I remember Alibaba Bo customers have a sale of men, is to write their own from scratch Taobao entrepreneurial to two crown 100 days of growth experience, the results attracted a lot of visits and concerns, but also opened Taobao store brought a lot of potential customers. Therefore, for a Taobao guest, write the customer also need to have accurate positioning, often from the customer, that is, the buyer's point of view to think of marketing, if only just send some advertising links, imagine if it is you, you will do? I think the answer is simple, the faster the shutdown the better.

A lot of Taobao customers say that the marketing is not good to do, how many of their own built the customer was closed, blocked, wasted a lot of strength. But as far as I know, Sina customers like the traditional Taobao customer marketing, in fact, there are a lot of Taobao customers survived, not blocked and closed, it is to skillfully write articles, not only to send ads links but to write a marketing article is not like in marketing success. The greatest skill of success is to make it invisible and to advertise it cleverly.

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